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  • Dr. Vivek M Balse
dr vivek balse

Dr. Vivek M Balse

Associate Professor

Qualification:MBA, PhD, D.Litt, M .A. (Sanskrit)
Area of Specialization: Marketing Management
Research experience: Teaching: 7 years, Research: 13 years, Industry:15 years
Subjects Teaching: Strategic Management, Marketing Management, Project Management
Workshop /Conference / Seminar/ FDP attended : Workshop:5, Conference:15, Seminar:10, FDP:3

Sponsored Project: 1
Books Published:  2

 Publication of Research Paper: (details)  
Research  Articles Publications:      (National Journals)

1.Balse, V. M,Anand D.

    , “Prospects of Complementary and alternative   medicine in        India” Southern Economist, No17 ,Vol 46, Jan 1 2008

  1. Balse, V. M, Anand D., “Over the counter medicine (OTCM)- Myth and Reality” Journal of development and social change, Vol 5, 2008.
  2. 3.Balse, Vivek. M. “Reploughing the benefits of drug profit to patients with chronic disease conditions through a viable   organization   setup ”Shanlax publications, Madurai.. January 2015

Research  Articles Publications:     (International Journals)

  1. Balse, V. M,  Anand D. Growing Employment opportunities in Health care Sector- An Indian Perspective, sixth International Multidisciplinary Conference: Knowledge in New Millennium. 2011
  2. Balse, V. M. An Evaluation of health status and its impact on rural primary school Children – A case study in Karnataka “Management and Technology Leading to Social Development”. July 2011
  3. Balse, V. M, Panth A. S. An Evaluation of Awareness and Voluntary check up of Elevated Blood Pressure among Middle Aged Population – A study in Mysore. Education At The Cross Roads, An International Journal of Education &Humanities, APH Publishing Corporation,New Delhi.Vol-2,No-1, Jan-Dec.2013.
  4. Balse, V. M Changing Scene of Pharmaceutical Industry Due to Patent Protection Act-A Boon or Bane for India, International Journal of Educational Aspects Management Studies and Applied Sciences, Vol-1,Issue-3, May-July 2013 .
  5. Balse, V. M . Public Health Care Services– Through the Prism of Accessibility and Affordability in Developing Countries with Special Reference to India, “PEZZOTTAITE JOURNALS”, International Journal of Logistics and Supply chain management Perspectives. Vol -2, July-Sept 2013,
  6. Balse, Vivek. M. Employment Prospects of Graduate Students and Its Evil Effects on Society-An Indian Perspective APH Publishing Corporation, New Delhi.Vol-3,No-1,Jan-Dec.2014.
  7. Balse, Vivek. M. “Impact Evaluation of Employability in Pharmaceutical Sector due to Indian Players”. “PEZZOTTAITE JOURNALS”, International Journal of Organizational Behaviour and Management perspectives. Vol -2,. October to December, 2014.
  8. Balse, Vivek. M .Health Literacy on Type- 2 Diabetes and its Nonmedical Implication on Work loss and Productivity among Salaried Class –A Case Study in Mysuru . International Journal of Multidisciplinary Research ReviewVol-1, June 2015.
  9. Balse, Vivek. M . Managing and Rehabilitating Aging Population of India – A Challenge and an Opportunity for Human Resource managers. Indian Journal of Applied Resrearch , Vol-6, No.3, March 2016
  10.  Balse, Vivek. M .,Dr Ramanath Shenoy: A panoramic view of Water Contamination and Health Quotient of Human Life with Special Reference to India ,GJRA ,Global Journal for Research Analysis .Vol-6,  June 2017
  11. Balse, Vivek. M . An overview of implementation and Acceptance of Janaushadi programme in India ,International Journal of advance research in Computer Science and Management Studies    June 2017
  12. Balse, Vivek. M “Job Oriented Skill Development and Training – A challenge in MBA course Journal of Emerging Technologies and Innovative Research (JETIR) Volume 5, Issue 5 June 2018

Presentation of Research Paper: (details)
Papers Presented in International Conferences:

  1. Presented a paper titled “ Growing Employment opportunities in Health care Sector- An Indian Perspective” at the sixth International Multidisciplinary Conference: Knowledge in New Millennium , Mysore, India on 14 th and 15 th January 2011.

2 .Presented a paper titled “A Strategic Approach to Health care Industry in India” in the First International Conference, “India Inc: Challenges and Opportunities, Bangalore, India 3rd –5th   January 2011.

  1. Presented a paper titled –New Paradigm in “Teaching Learning Process” through integration of information and communication Technology (ICT). in the sixth International and 42 nd Annual ELTAI Conference, , Vellore ,Tamilnadu , India during 16 to 18 th June
  2. Presented a paper titled –An Evaluation of health status and its impact on rural primary school Children – A case study in Karnataka .in the International Conference, on “Leading Beyond Horizon : Engaging Future ,organized by Annamalai University  ,  Tamilnadu , India during 28 -30  th  July  2011.
  3. Presented a paper titled – “Pharmaceutical products patent and its socio-economic relevance in India”, in the International   Conference, on “Innovative Conference for Global Competitiveness, organized in Bangalore    during 8,9 and 10  December   2011.
  4. Presented a paper titled – “Growing Concern in Meeting Health Care Cost in India – A Possible Approach through Co-operative Model” the International   Conference, on “Innovative Conference for Global Competitiveness, organized at Indian Institute of Management Ahmedabad     during 12-14th December
  5. Presented a paper titled –“ Reploughing the benefits of drug profit to patients with chronic disease conditions through a viable organization setup” in the   International   Conference on Innovations and initiatives in teacher education organized at Konganadu college of education , Trichy, during 24 -25th January 2015
  6.  Presented a paper titled –“Challenges in Health Care Services– A Strategic Approach through Efficient Supply Chain Management ”during the 10 th International Conference at Indian Institute of Management Bangalore during 3– 5 th August 2015
  7. Presented a paper titled –“Psychological Principles of Learner Centered Teaching” during the international conference on Teacher Education in Digital Era ,Konganadu College of Education ,Thottiyam ,Trichy, on 06th March 2017

Papers  Presented in National  Conferences:

  1. Presented a paper titled “Management of Health care system and service delivery in India”in conference held at Institute of management studies (IMS).Kuvempu University, Davangere.Karnataka, 17 th Nov. 2007.
  2. Presented a paper titled “A Strategic approach to manage health care delivery in rural set up during recession” held at “Karnataka state open university” (KSOU),Mysore on February 21-22 ,2009.
  3. Presented a paper titled “An evaluation of Health care Services in Rural area _ A case study on expectation and delivery in Karnataka”,  held in university of Mysore in collaboration with ICMR,New Delhi  on September  8 th and 9 th 2011.                           
  4. Presented a paper titled “Health care services in its full perspective – still a dream to be realized in India” held in Institute of Health Management Research (IHMR), Bangalore, under the technical session “Management of public Health” on 6-7 January 2012.
  1. Presented a paper titled Healthcare Cost   Burden with senior citizens -A social Perspective in India.   – during 27-28 September 2013 at university of Mysore in collaboration with UGC in Mysore.
  1. Presented a paper titled Business Administration Course and Employability skills – Challenges and the Way Forward at Vivekananda Institute of Management, Bangalore on May 17, 2018

Serving in various Institutions:  M/S. Pfizer Limited USA, as Senior Executive for 15 Yrs.
Membership of Professional Bodies:

Organizing Conferences / Seminar:

Other Academic activity: Patent from Government of India, with provisional patent no 201841018072

National Awards

Dr APJ Abdul kalam Education Excellence Award on May 6th 2018 Presented by Dr H V Hende, Ex Health Ministry, in Chennai

Received Excellence “Teaching in Higher Education Award” 2018 by DK International research Foundation on 27 th may 2018

Honorary member -Research Panel 

Arcus Academy Pvt Ltd since Jun 16, 2015

On Editorial Board   (Since 2013)

International Journal of Educational Aspects, Management Studies and Applied Sciences.

An internationally approved quarterly peer-reviewed journal, Vijaynagaram, Andhra Pradesh

Completed / Ongoing Projects

Sl.

No.

Principal Investigator’s Name Project title Type Year Funding agency Total grants sanctioned
1 Dr.Vivek M Balse Contemporary Education System In MBA Colleges and Corporate Employment Skills –A Gap Analysis Minor Research Project 2105 UGC 1,30,000

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Other Members

vasudevamurthy-200×200

Sri R. Vasudeva Murthy

MENTOR
muralidharbhagavat

Sri. T. Muralidhar Bhagavat

PRESIDENT
ravikumar

Sri B. S. Ravikumar

VICE PRESIDENT
vijayalakshmibhagavat1

Dr. Vijayalakshmi Bhagavat

HON. SECRETARY
vijayakumar-200×200

Sri. N. Vijaya Kumar

TREASURER
naga-srinivasa

Dr. P. R. Naga Srinivasa

MEMBER
ashwath-narayan

Sri G. R. Ashwatha Narayan

MEMBER
harish

Sri B. Harish

MEMBER
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Sri. R.N Pratap

MEMBER
srinath

Sri. K. B. Srinath

MEMBER
govindaraj

Sri. S. Govindaraj

MEMBER
director renukacharya

Dr. C.K. Renukarya

Director
Rachana

Mrs. Rachana C.R.

Associate Professor & HOD
basanth kumar

Mr. Basanth Kumar H.B

Assistant Professor & HoD
shobha

Mrs. Shobha D.

ASSISTANT PROFESSOR
yashaswini

Mrs. Yashaswini J.

ASSISTANT PROFESSOR
g prasanna

Mr. G. Prasanna David

ASSISTANT PROFESSOR
shruthi prabhakar

Mrs. Shruthi Prabhakar

ASSISTANT PROFESSOR
shivumanjesh

Mr. Shivumanjesh P

ASSISTANT PROFESSOR
Dr Bhavani

Dr. Bhavani M

Associate Professor & HOD
srinivas kr

Mr. Srinivas K R

ASSISTANT PROFESSOR
uma k

Mrs. Uma K

ASSISTANT PROFESSOR
Srinidhi

Mr. Shreenidhi N V

ASSISTANT PROFESSOR
S-R-Ramesh

Dr. S. R. Ramesh

CHIEF SCIENTIST
DR JYOTHI BALA CHANDRAN

Dr. Jyoti Bala Chauhan

PROFESSOR & CO-ORDINATOR-BIOTECHNOLOGY
HN KRISHNA KUMAR

Dr. Krishna Kumar

ASSISTANT PROFESSOR & CO-ORDINATOR-BOTANY
DR R HARISH

Dr. R. Harish

ASSISTANT PROFESSOR & CO-ORDINATOR-MICROBIOLOGY
DR GIRISH CHANDRAN

Dr. Girish Chandran

ASSISTANT PROFESSOR and Coordinator in Biochemsitry
smitha grace

Mrs. Smitha Grace

ASSISTANT PROFESSOR
DR DIVYA

Dr. Divya K.S.

ASSISTANT PROFESSOR
DR MAHADESH PRASAD

Dr. Mahadesh Prasad AJ

ASSISTANT PROFESSOR
DR KIRAN

Dr. Kiran B

ASSISTANT PROFESSOR
dr.raghavendra

Dr. Raghavendra Hegdekatte

ASSISTANT PROFESSOR
Life_Sciences_Dr.Preethi_G_A

Dr. Preethi G. A.

ASSISTANT PROFESSOR
Namitha

Mrs. Namitha N

ASSISTANT PROFESSOR
Mrs._Divya

Mrs. Divya C.R.

ASSISTANT PROFESSOR
Dr Shantharam

Dr. Shantaharam C.S.

Assistant Professor & HOD
Ananth n naik

Dr. Anant N. Nayak

PROFESSOR
Dr Roopa3

Dr. Roopa R A

ASSISTANT PROFESSOR
Dr MAnasa HS

Dr. Manasa H. S

ASSISTANT PROFESSOR
Dr Chaitra TK

Dr. Chaitra T K

ASSISTANT PROFESSOR
bahvana

Mrs. Bhavana V

ASSISTANT PROFESSOR & HOD
premajyothi

Ms. Premajyothi.D

ASSISTANT PROFESSOR
hindu shekara

Mr. Indushekara G.V.

ASSISTANT PROFESSOR
SocialWork_Dr. Patricia Namitha Maria Viego

Dr. Patricia Namitha Maria Viego

Guest Professor
dr sumana k murthy

Dr. Suman K. Murthy

Associate Professor
ramsh hc

Dr. Ramesha H.C

Assistant Professor & HoD
Dr. Bettina C Sudhaker_Economics

Dr. Bettina C Sudhaker

Assistant Professor
latha mt

Dr. Latha M.T

ASSISTANT PROFESSOR
MBA_Dr R Jagadeesh

Dr. R. Jagadeesh

PROFESSOR & HOD
MBA_Dr. Buvaneswari P (1)

Dr. Buvaneswari P

PROFESSOR & HOD
dhanalakshmi

Ms. Dhanalakshmi.P

Associate Professor
guruprasad rao

Mr. Guruprasada Rao S R

Assistant Professor
dr chandra shekar

Dr. Chandrashekhar P

Assistant Professor
dr sangamitra goutham

Dr. Sangamitra Gowtham M J

ASSISTANT PROFESSOR
MBA_DrManu1

Dr. R. Manu

ASSISTANT PROFESSOR
keerthipriya

Ms. Keerthi Priya K V

Assistant Professor
MBA_Viba-P1

Ms. Vibha P

ASSISTANT PROFESSOR
Tourism_Dr.Satish_G_Chetty

Dr. Satish G. Chetty

Professor & HoD – Tourism
george jaison

Mr. George Jaison

Associate Professor & HOD - Hotel & Hospitality
guna rekha

Mrs. B.S.Gunarekha

ASSISTANT PROFESSOR
Tourism_Mr.Roopesh_Kumar copy

Mr. Roopesh Kumar. N

ASSISTANT PROFESSOR
raviprasad

Dr. Raviprasad. S

ASSISTANT PROFESSOR
vinay kumar ks

Mr.Vinayakumara K.S

ASSISTANT PROFESSOR
kaliyamoorthy

Mr. Kaliyamoorthi. K

ASSISTANT PROFESSOR
DEPARTMENTS
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Commerce
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Life Sciences
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