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  • Mrs. B.S.Gunarekha
guna rekha

Mrs. B.S.Gunarekha

Assistant Professor - Tourism, Co-ordinator - Department of Sciences

Qualification: MA (Tourism), MCA, M.Phil, PGDE-Gov, UGC-NET, K-SET, (Ph.D).,
Area of Specialization: Tourism Management, Computer Science
Research experience:  3 Years
Work Experience: Teaching-12 years & Industry- 6 Years 7 Months
Publications: 11
International Journal:   7
National Journal:   2
Conference Proceedings:   2
Papers Presented: 13
International Conference: 4
National Conference:  5
International Seminar: 1
National Seminar:  3
Workshop /Conference / Seminar/ FDP attended (Give Numbers)  : Workshop:9, Conference:4,  Seminar: 3, FDP: 6

Other details(If any):

  • Resource Talk – 5
  • Best Oral Presentation
  • Prepared study Material for MTM (KSOU)
  • International Research Journal of India Member(editorial board)
  • ResearchMagma,Member(editorial board)
  • Member of professional bodies: The Indian Science Congress Association, Life Member

Articles/Research Paper Published                                     

Sl.no Title of the Article/Research Paper Name of the Journal /Edited book in which published Publisher name, place and year of publication
1. “Local Community Perceptions of Tourism Impacts in Promoting Mysore Globally” International Journal of Applied Research; 1(11): 865-869,

ISSN No: 2394-7500.

Akinik Publications,

New Delhi,

October 2015

2. “E-Tourism: A Tool to Globalise Mysore Hospitality & Tourism Industry” Indian Streams Research Journal, ISSN No: 2230-7850,

Volume: V, Issue: IX

Laxmi Book Publication, Maharastra,

October  2015

3. “Influences of Corporate Social Responsibility on Tourist Satisfaction and Brand Image of

Mysuru”

Thematics Journal of Commerce & Management, Vol 5, Issue 3,

ISSN 2231-4881

Thematics Publications Pvt Ltd, Latur(MS)

October  2015

4. “Mobile Travel Applications and its Impact on customer buying behavior in Tourism Sector” North Asian International

Research  Journal of Multidisciplinary,

ISSN:2484-2326, Vol 2,

Issue 2

NAIRJC Journal Publication, Gangoo Pulwama Jammu & Kashmir

February 2016

5. “The role of competitive e-marketing strategy on tourist satisfaction”, co-authored by   Dr.Binoy T.A St.Joseph’s  College of Commerce

ISBN:978-81-924180-7-0

 

SJCC, Research centre, Bengaluru

September 2016

6. “Community based sustainable tourism development in Karnataka: A study on Mysuru district”, co-authored by   Dr.Binoy T.A Asia Pacific Journal of Research, International Journal, ISSN:2320-5504, Vol-1 Issue-L APJOR, Bengaluru

April 2017

7. “The Digital drive for Globalization in Tourism Industry-A study on Karnataka, India”, co-authored by   Dr.Binoy T.A Proceedings of the International Conference organized by Department of Travel & Tourism, Economics and Journalism, Mount Carmel College, Bengaluru Mount Carmel College, Bengaluru February 2017
8. “A comparative study of satisfaction of domestic and foreign tourist with marketing strategies of the Hampi tourism industry”, co-authored by Dr. Binoy T.A Asia Pacific Journal of Research –A Peer Reviewed International Journal, Print ISSN-2320-5504, Vol – 1 Issue – LVIII APJOR, Bengaluru

December 2017

9. “Marketing Mix Elements and Satisfaction of Tourists – A Study on Hampi, Karnataka”, co-authored by Dr. Binoy T.A

 

Journal of Emerging Technologies and Innovative Research, International Journal(ISSN: 2349-5162), Volume 5, Issue 6 JETIR

June 2018

10. “Digital Marketing Transformation for The Smart Tourism Ecosystem: A Study”, co-authored by Dr. Binoy T.A

 

Journal of Emerging Technologies and Innovative Research, International Journal,  ISSN:2349-5162, Vol.5, Issue 12, page no.216-222 JETIR

December 2018

 

11. “Tourism Marketing Mix And Tourist Satisfaction – A Study”, co-authored by Dr. Binoy T.A

 

Journal of Emerging Technologies and Innovative Research, International Journal(ISSN: 2349-5162), Volume 6, Issue 6 JETIR

June 2019

 Articles/Research Paper Presented

Sl.no Title of the Conference/Seminar/Workshop Name of the Organizer Title of the Paper presented
1. National Level Conference on Intelligent Computing

( 5th & 6th March 2010)

K.S.Rangasamy College of Arts & Science, Thiruchengodu, Tamilnadu “Analysis of PDE based Image Segmentation”
2. National Conference on Issues, Challenges and opportunities in Horticulture, Tourism and Information technology in India

(21st & 22nd February 2014)

Research Development Forum of Government First Grade College, Sirsi(U.K) ” Branding a City globally: A case study of Mysore”
3. National conference on Advances and Innovations in Tourism and Hospitality Management – 2015

(5th & 6th March 2015)

Department of Business Administration, Mangalore University, Karnataka “E-Tourism: A tool to Globalise Mysore Hospitality and Tourism Industry”
4. National Conference on Water, Environment & Society

(30th & 31st July 2015)

Institute of Science and Technology, Jawaharlal Nehru Technological Univeristy, Hyderabad, Telugana Local community perceptions of tourism impacts in promoting Mysore Globally
5. UGC sponsored National level Seminar on Corporate Social

Responsibility, Business Ethics & Corporate Governance

(30th October 2015)

Department of Studies in Business Administration, Pooja Bhagawat Memorial Mahajana Education Centre, Mysuru Influences of Corporate Social Responsibility on Tourist satisfaction and Brand Image of     Mysuru
6. National conference on “Emerging Issues in Management & Tourism”

(2nd & 3rd January 2016)

 

Department Of Business Administration & Tourism Administration in association with the Association of British Scholars, Mangalore University,Karnataka ”Mobile Travel Applications and its Impact on Customers Buying Behaviour in Tourism Sector
7. National Seminar on “Rural Entrepreneurship through skill development-New Approaches”

(26th & 27th February 2016)

Jaanapada Vishwavidyalaya & Karnataka State Higher Education Council, Haveri “Impact of marketing mix to develop rural tourism entrepreneurs in Karnataka”
8. International Seminar on “Tourism & Universal Accessibility – Challenges & Opportunities”

(7th September 2016)

St.Joseph’s  College of Commerce, Research centre, Bengaluru, Karnataka

 

“The role of competitive e-marketing strategy on tourist satisfaction”, co-authored by Dr. Binoy T.A
9. International Conference  TEJ 2017 on  ”Asia’s Tourism Potential: Path to Economic Development”

(1st & 2nd February 2017)

Mount Carmel College,

Department of Travel & Tourism, Economics, Journalism, Bengaluru, Karnataka

“The digital drive for globalization in tourism industry – A study on Karnataka, India”, co-authored by Dr. Binoy T.A
10. Two day National Symposium  on “Tourism and Hospitality Education –A Milieu of Industry -Academia convergence and Syllabus revision workshop

(7th & 8th April 2017)

Department of PG studies & Research in Tourism Administration, Kuvempu University, Shankaragatta, Shimoga, Karnataka “Community based sustainable tourism development in Karnataka: A study on Mysuru district” co-authored by Dr. Binoy T.A
11. International Conference on Marketing (26th &  27th, October 2017) Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysore “A comparative study of satisfaction of domestic and foreign tourist with marketing strategies of the Hampi tourism industry”, co-authored by Dr. Binoy T.A
12. International Conference On  “Equitable Tourism Development Issues, Practices & Strategies & National Academic Summit”,  25-26 Feb, 2019 “Indian Tourism & HospitalityCongress” jointly organized by Pazhassi Raja College & Oriental Scholl of Hotel Management, Wayanad, Kerala “Sustainable Tourism Marketing Mix Strategy On Tourist Satisfaction – A Study On Mysuru”,  co-authored by Dr. Binoy T.A
13. International Conference on “Innovations in Accommodation Industry across the Globe-Implications for the Stakeholders & Sustainability”, 14th March 2019 Department of Hospitality management & Catering Technology, Garden City University, Bangalore in collaboration with PHA (Professional Housekeepers Association) YUVA, Bangalore “Sustainability Marketing Mix Strategy for Mysuru Tourism With Reference to Accommodation Sector”, co-authored by Dr. Binoy T.A

Conference/Seminar attended

Sl.no Title of the Conference/Seminar Name of the Organizer Place and year
1. UGC sponsored National Conference on “Recent Trends in Information Technology” Department of Science, Government College Mandya, Karnataka

4th & 5th September 2009.

2. Cloud Computing and Azure Seminar

 

Microsoft Global Partner Service, Bangalore hosted by Amrita Vishwa Vidyapeetham, Mysore, Karnataka on 7th April 2011.

 

3. XI International Conference on Environment, Tourism & Development Department of Studies in Geography, Manasagangothri, Mysore & Deccan Geographical Society of India, Pune Mysuru, Karnataka

22nd to 24th February 2012.

4. UGC sponsored National Seminar on “e-Governance in Technical Education – National, State and Institutional Perspective” Pooja Bhagavat Memorial Mahajana Post Graduate Centre, Department of Studies in Computer Science Mysore, Karnataka 28th September 2012.

 

5. UGC Sponsored State level Conference on “Next-Gen Computing: Opportunity and Challenges”

(September 2015)

Department of Studies in Computer Science,

Pooja Bhagawat Memorial Mahajana Education Centre, Mysuru

Mysuru, Karnataka

11th September 2015.

6.

 

State level Seminar on Multimedia Information System (October 2015) Department of Computer Science, MMK & SDM Mahila Maha Vidyalaya, Mysuru Mysuru, Karnataka

1st October 2015

7. 103rd Indian Science Congress  University of Mysuru Mysuru, Karnataka

January 3rd  to 7th 2016

 Workshop/Faculty Development Programme (FDP) attended

Sl.no Title of the Workshop/FDP Name of the Organizer Place and year
1. One day workshop on “Proposals, Research Methodologies and Publishing Papers” Department of Computer Science, Amrita School of Arts & Sciences, Mysore, Karnataka Mysuru,

26th February 2010

 

2. “Cyber Security” Amrita School of Arts & Sciences, Mysore Mysore

8th April 2011.

 

3.  “FEEL TEACHER” Learning and Development Intervention

(FDP)

College for Leadership and  Human Resource Development, Mangalore

held at Pooja Bhagavat Memorial Mahajana Post Graduate Centre, Mysore

 Mysore

16th, 17th & 18th March 2013

4. National level Workshop on “Applications of SPSS in Research Data Analysis” Research Cell, SBRR Mahajana First Grade College, Mysore Mysuru

4th March 2014

5. Three days workshop on ”Introduction to GIS and Remote Sensing” Centre for Geoinformatics Technology, DOS in Geography, Manasagangothri, University of Mysore. Mysuru

21st to 23rd March 2016

6. “Copyrights & Ethical Issues in Research” (FDP) Department of Studies in Business Administration in association with Visvesvaraya Trade Promotion Centre, Govt. of Karnataka Mysuru, Karnataka

27th August, 2016

7. “Self Development”  (FDP) DOS in Business Administration in association with Brahma Kumaris Mysuru, Karnataka

11th September 2016

8. “Exploring research Avenues”  DOS in Commerce, Vidyavardhaka First Grade College, PG Centre, Mysore Mysuru, Karnataka  28th October 2017.

 

9. “Internet of things- The next big revolution” (FDP) DOS in Business Administration, Mahajana PG Centre, Mysuru in association with Visvesvaraya Trade Promotion Centre, Bangalore. Mysore, Karnataka 5th December 2017

 

10. “Research Data Analysis Using SPSS and R” University Computer Center, University of Mysuru Mysuru, Karnataka

19th February to 1st March 2018

11. “International Day of Yoga 2018” Department of Tourism & Hospitality, Mahajana PG Centre, Mysore 21st June 2018
12. “E-Journals Usage & Application for Research Purposes” (FDP) Department of Tourism & Hospitality, Mahajana PG Centre, Mysore 6th July 2018
13.  “Art of Thesis Writing”

 

Rehoboth Academic Services, Bangalore at GTRAC, Mysore 7th  July 2018
14. “Research & E-Journals” (FDP) Department of Tourism & Hospitality, Mahajana PG Centre, Mysore 12th July 2018
15. “International Day of Yoga 2019” Department of Tourism & Hospitality, Mahajana PG Centre, Mysore 21st June 2019

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Other Members

vasudevamurthy-200×200

Sri R. Vasudeva Murthy

MENTOR
muralidharbhagavat

Sri. T. Muralidhar Bhagavat

PRESIDENT
ravikumar

Sri B. S. Ravikumar

VICE PRESIDENT
vijayalakshmibhagavat1

Dr. Vijayalakshmi Bhagavat

HON. SECRETARY
vijayakumar-200×200

Sri. N. Vijaya Kumar

TREASURER
naga-srinivasa

Dr. P. R. Naga Srinivasa

MEMBER
ashwath-narayan

Sri G. R. Ashwatha Narayan

MEMBER
harish

Sri B. Harish

MEMBER
pratap.rn_-200×200

Sri. R.N Pratap

MEMBER
srinath

Sri. K. B. Srinath

MEMBER
govindaraj

Sri. S. Govindaraj

MEMBER
director renukacharya

Dr. C.K. Renukarya

Director - PG Wing, Principal Coordinator - Specialised Programmes
Rachana

Mrs. Rachana C.R.

Associate Professor & HOD
basanth kumar

Mr. Basanth Kumar H.B

Assistant Professor
shobha

Mrs. Shobha D.

ASSISTANT PROFESSOR
yashaswini

Mrs. Yashaswini J.

ASSISTANT PROFESSOR
g prasanna

Mr. G. Prasanna David

ASSISTANT PROFESSOR
shruthi prabhakar

Mrs. Shruthi Prabhakar

ASSISTANT PROFESSOR
shivumanjesh

Mr. Shivumanjesh P

ASSISTANT PROFESSOR, TRAINING & PLACEMENT OFFICER
Dr Bhavani

Dr. Bhavani M

Associate Professor & HOD
srinivas kr

Mr. Srinivas K R

ASSISTANT PROFESSOR
uma k

Mrs. Uma K

ASSISTANT PROFESSOR
Srinidhi

Mr. Shreenidhi N V

ASSISTANT PROFESSOR
DR S R R

Dr. S. R. Ramesh

CHIEF SCIENTIST
Dr. Srinivas Kumar-comp-1

Dr. Srinivas Kumar

Visiting Scientist
DR JYOTHI BALA CHANDRAN

Dr. Jyoti Bala Chauhan

PROFESSOR & CO-ORDINATOR-BIOTECHNOLOGY
DR MAHADESH PRASAD

Dr. Mahadesh Prasad AJ

PROFESSOR
HN KRISHNA KUMAR

Dr. Krishna Kumar

ASSISTANT PROFESSOR & CO-ORDINATOR-BOTANY
DR R HARISH

Dr. R. Harish

ASSISTANT PROFESSOR & CO-ORDINATOR-MICROBIOLOGY
DR GIRISH CHANDRAN

Dr. Girish Chandran

ASSISTANT PROFESSOR and Coordinator in Biochemsitry
smitha grace

Mrs. Smitha Grace

ASSISTANT PROFESSOR
DR DIVYA

Dr. Divya K.S.

ASSISTANT PROFESSOR
DR KIRAN

Dr. Kiran B

ASSISTANT PROFESSOR
dr.raghavendra

Dr. Raghavendra Hegdekatte

ASSISTANT PROFESSOR
Dr Shantharam

Dr. Shantaharam C.S.

Assistant Professor & HOD
Ananth n naik

Dr. Anant N. Nayak

PROFESSOR
Dr Roopa3

Dr. Roopa R A

ASSISTANT PROFESSOR
Dr MAnasa HS

Dr. Manasa H. S

ASSISTANT PROFESSOR
Dr Chaitra TK

Dr. Chaitra T K

ASSISTANT PROFESSOR
bahvana

Mrs. Bhavana V

ASSISTANT PROFESSOR & HOD
premajyothi

Ms. Premajyothi.D

ASSISTANT PROFESSOR
hindu shekara

Mr. Indushekara G.V.

ASSISTANT PROFESSOR
SocialWork_Dr. Patricia Namitha Maria Viego

Dr. Patricia Namitha Maria Viego

Guest Professor
dr sumana k murthy

Dr. Suman K. Murthy

Associate Professor
ramsh hc

Dr. Ramesha H.C

Assistant Professor & HoD
Dr. Bettina C Sudhaker_Economics

Dr. Bettina C Sudhaker

Assistant Professor
latha mt

Dr. Latha M.T

ASSISTANT PROFESSOR
MBA_Dr R Jagadeesh

Dr. R. Jagadeesh

PROFESSOR & HOD
MBA_Dr. Buvaneswari P (1)

Dr. Buvaneswari P

PROFESSOR & HOD
dr vivek balse

Dr. Vivek M Balse

Associate Professor
dhanalakshmi

Ms. Dhanalakshmi.P

Associate Professor
guruprasad rao

Mr. Guruprasada Rao S R

Assistant Professor
dr chandra shekar

Dr. Chandrashekhar P

Assistant Professor
dr sangamitra goutham

Dr. Sangamitra Gowtham M J

ASSISTANT PROFESSOR
MBA_DrManu1

Dr. R. Manu

ASSISTANT PROFESSOR
keerthipriya

Ms. Keerthi Priya K V

Assistant Professor
MBA_Viba-P1

Ms. Vibha P

ASSISTANT PROFESSOR
Tourism_Dr.Satish_G_Chetty

Dr. Satish G. Chetty

Professor & HOD - Tourism, Chief Coordinator - Department of Sciences
Tourism_Mr.Roopesh_Kumar copy

Mr. Roopesh Kumar. N

ASSISTANT PROFESSOR
vinay kumar ks

Mr.Vinayakumara K.S

ASSISTANT PROFESSOR
kaliyamoorthy

Mr. Kaliyamoorthi. K

ASSISTANT PROFESSOR
Thanmaya

Mr. Thanmaya.B.M

Assistant Professor - Geology
Srijana

Ms. Srijana M Shekar

Assistant Professor - Food Processing and Quality Management
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