Mrs. B.S.Gunarekha

Qualification: MA (Tourism), MCA, M.Phil, PGDE-Gov, UGC-NET, K-SET, (Ph.D).,
Area of Specialization: Tourism Management, Computer Science
Research experience: 3 Years
Work Experience: Teaching-12 years & Industry- 6 Years 7 Months
Publications: 11
International Journal: 7
National Journal: 2
Conference Proceedings: 2
Papers Presented: 13
International Conference: 4
National Conference: 5
International Seminar: 1
National Seminar: 3
Workshop /Conference / Seminar/ FDP attended (Give Numbers) : Workshop:9, Conference:4, Seminar: 3, FDP: 6

Other details(If any):

Resource Talk – 5
Best Oral Presentation
Prepared study Material for MTM (KSOU)
International Research Journal of India Member(editorial board)
ResearchMagma,Member(editorial board)
Member of professional bodies: The Indian Science Congress Association, Life Member

Articles/Research Paper Published

Sl.no	Title of the Article/Research Paper	Name of the Journal /Edited book in which published	Publisher name, place and year of publication
1.	“Local Community Perceptions of Tourism Impacts in Promoting Mysore Globally”	International Journal of Applied Research; 1(11): 865-869, ISSN No: 2394-7500.	Akinik Publications, New Delhi, October 2015
2.	“E-Tourism: A Tool to Globalise Mysore Hospitality & Tourism Industry”	Indian Streams Research Journal, ISSN No: 2230-7850, Volume: V, Issue: IX	Laxmi Book Publication, Maharastra, October 2015
3.	“Influences of Corporate Social Responsibility on Tourist Satisfaction and Brand Image of Mysuru”	Thematics Journal of Commerce & Management, Vol 5, Issue 3, ISSN 2231-4881	Thematics Publications Pvt Ltd, Latur(MS) October 2015
4.	“Mobile Travel Applications and its Impact on customer buying behavior in Tourism Sector”	North Asian International Research Journal of Multidisciplinary, ISSN:2484-2326, Vol 2, Issue 2	NAIRJC Journal Publication, Gangoo Pulwama Jammu & Kashmir February 2016
5.	“The role of competitive e-marketing strategy on tourist satisfaction”, co-authored by Dr.Binoy T.A	St.Joseph’s College of Commerce ISBN:978-81-924180-7-0	SJCC, Research centre, Bengaluru September 2016
6.	“Community based sustainable tourism development in Karnataka: A study on Mysuru district”, co-authored by Dr.Binoy T.A	Asia Pacific Journal of Research, International Journal, ISSN:2320-5504, Vol-1 Issue-L	APJOR, Bengaluru April 2017
7.	“The Digital drive for Globalization in Tourism Industry-A study on Karnataka, India”, co-authored by Dr.Binoy T.A	Proceedings of the International Conference organized by Department of Travel & Tourism, Economics and Journalism, Mount Carmel College, Bengaluru	Mount Carmel College, Bengaluru February 2017
8.	“A comparative study of satisfaction of domestic and foreign tourist with marketing strategies of the Hampi tourism industry”, co-authored by Dr. Binoy T.A	Asia Pacific Journal of Research –A Peer Reviewed International Journal, Print ISSN-2320-5504, Vol – 1 Issue – LVIII	APJOR, Bengaluru December 2017
9.	“Marketing Mix Elements and Satisfaction of Tourists – A Study on Hampi, Karnataka”, co-authored by Dr. Binoy T.A	Journal of Emerging Technologies and Innovative Research, International Journal(ISSN: 2349-5162), Volume 5, Issue 6	JETIR June 2018
10.	“Digital Marketing Transformation for The Smart Tourism Ecosystem: A Study”, co-authored by Dr. Binoy T.A	Journal of Emerging Technologies and Innovative Research, International Journal, ISSN:2349-5162, Vol.5, Issue 12, page no.216-222	JETIR December 2018
11.	“Tourism Marketing Mix And Tourist Satisfaction – A Study”, co-authored by Dr. Binoy T.A	Journal of Emerging Technologies and Innovative Research, International Journal(ISSN: 2349-5162), Volume 6, Issue 6	JETIR June 2019

Articles/Research Paper Presented

Sl.no	Title of the Conference/Seminar/Workshop	Name of the Organizer	Title of the Paper presented
1.	National Level Conference on Intelligent Computing ( 5^th & 6^th March 2010)	K.S.Rangasamy College of Arts & Science, Thiruchengodu, Tamilnadu	“Analysis of PDE based Image Segmentation”
2.	National Conference on Issues, Challenges and opportunities in Horticulture, Tourism and Information technology in India (21^st & 22^nd February 2014)	Research Development Forum of Government First Grade College, Sirsi(U.K)	” Branding a City globally: A case study of Mysore”
3.	National conference on Advances and Innovations in Tourism and Hospitality Management – 2015 (5^th & 6^th March 2015)	Department of Business Administration, Mangalore University, Karnataka	“E-Tourism: A tool to Globalise Mysore Hospitality and Tourism Industry”
4.	National Conference on Water, Environment & Society (30^th & 31^st July 2015)	Institute of Science and Technology, Jawaharlal Nehru Technological Univeristy, Hyderabad, Telugana	Local community perceptions of tourism impacts in promoting Mysore Globally
5.	UGC sponsored National level Seminar on Corporate Social Responsibility, Business Ethics & Corporate Governance (30^th October 2015)	Department of Studies in Business Administration, Pooja Bhagawat Memorial Mahajana Education Centre, Mysuru	Influences of Corporate Social Responsibility on Tourist satisfaction and Brand Image of Mysuru
6.	National conference on “Emerging Issues in Management & Tourism” (2^nd & 3^rd January 2016)	Department Of Business Administration & Tourism Administration in association with the Association of British Scholars, Mangalore University,Karnataka	”Mobile Travel Applications and its Impact on Customers Buying Behaviour in Tourism Sector
7.	National Seminar on “Rural Entrepreneurship through skill development-New Approaches” (26^th & 27^th February 2016)	Jaanapada Vishwavidyalaya & Karnataka State Higher Education Council, Haveri	“Impact of marketing mix to develop rural tourism entrepreneurs in Karnataka”
8.	International Seminar on “Tourism & Universal Accessibility – Challenges & Opportunities” (7^th September 2016)	St.Joseph’s College of Commerce, Research centre, Bengaluru, Karnataka	“The role of competitive e-marketing strategy on tourist satisfaction”, co-authored by Dr. Binoy T.A
9.	International Conference TEJ 2017 on ”Asia’s Tourism Potential: Path to Economic Development” (1^st & 2^nd February 2017)	Mount Carmel College, Department of Travel & Tourism, Economics, Journalism, Bengaluru, Karnataka	“The digital drive for globalization in tourism industry – A study on Karnataka, India”, co-authored by Dr. Binoy T.A
10.	Two day National Symposium on “Tourism and Hospitality Education –A Milieu of Industry -Academia convergence and Syllabus revision workshop (7^th & 8^th April 2017)	Department of PG studies & Research in Tourism Administration, Kuvempu University, Shankaragatta, Shimoga, Karnataka	“Community based sustainable tourism development in Karnataka: A study on Mysuru district” co-authored by Dr. Binoy T.A
11.	International Conference on Marketing (26^th & 27^th, October 2017)	Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysore	“A comparative study of satisfaction of domestic and foreign tourist with marketing strategies of the Hampi tourism industry”, co-authored by Dr. Binoy T.A
12.	International Conference On “Equitable Tourism Development Issues, Practices & Strategies & National Academic Summit”, 25-26 Feb, 2019	“Indian Tourism & HospitalityCongress” jointly organized by Pazhassi Raja College & Oriental Scholl of Hotel Management, Wayanad, Kerala	“Sustainable Tourism Marketing Mix Strategy On Tourist Satisfaction – A Study On Mysuru”, co-authored by Dr. Binoy T.A
13.	International Conference on “Innovations in Accommodation Industry across the Globe-Implications for the Stakeholders & Sustainability”, 14^th March 2019	Department of Hospitality management & Catering Technology, Garden City University, Bangalore in collaboration with PHA (Professional Housekeepers Association) YUVA, Bangalore	“Sustainability Marketing Mix Strategy for Mysuru Tourism With Reference to Accommodation Sector”, co-authored by Dr. Binoy T.A

Conference/Seminar attended

Sl.no	Title of the Conference/Seminar	Name of the Organizer	Place and year
1.	UGC sponsored National Conference on “Recent Trends in Information Technology”	Department of Science, Government College	Mandya, Karnataka 4^th & 5^th September 2009.
2.	Cloud Computing and Azure Seminar	Microsoft Global Partner Service, Bangalore hosted by Amrita Vishwa Vidyapeetham,	Mysore, Karnataka on 7^th April 2011.
3.	XI International Conference on Environment, Tourism & Development	Department of Studies in Geography, Manasagangothri, Mysore & Deccan Geographical Society of India, Pune	Mysuru, Karnataka 22^nd to 24^th February 2012.
4.	UGC sponsored National Seminar on “e-Governance in Technical Education – National, State and Institutional Perspective”	Pooja Bhagavat Memorial Mahajana Post Graduate Centre, Department of Studies in Computer Science	Mysore, Karnataka 28th September 2012.
5.	UGC Sponsored State level Conference on “Next-Gen Computing: Opportunity and Challenges” (September 2015)	Department of Studies in Computer Science, Pooja Bhagawat Memorial Mahajana Education Centre, Mysuru	Mysuru, Karnataka 11^th September 2015.
6.	State level Seminar on Multimedia Information System (October 2015)	Department of Computer Science, MMK & SDM Mahila Maha Vidyalaya, Mysuru	Mysuru, Karnataka 1^st October 2015
7.	103^rd Indian Science Congress	University of Mysuru	Mysuru, Karnataka January 3^rd to 7^th 2016

Workshop/Faculty Development Programme (FDP) attended

Sl.no	Title of the Workshop/FDP	Name of the Organizer	Place and year
1.	One day workshop on “Proposals, Research Methodologies and Publishing Papers”	Department of Computer Science, Amrita School of Arts & Sciences, Mysore, Karnataka	Mysuru, 26^th February 2010
2.	“Cyber Security”	Amrita School of Arts & Sciences, Mysore	Mysore 8^th April 2011.
3.	“FEEL TEACHER” Learning and Development Intervention (FDP)	College for Leadership and Human Resource Development, Mangalore held at Pooja Bhagavat Memorial Mahajana Post Graduate Centre, Mysore	Mysore 16^th, 17^th & 18^th March 2013
4.	National level Workshop on “Applications of SPSS in Research Data Analysis”	Research Cell, SBRR Mahajana First Grade College, Mysore	Mysuru 4^th March 2014
5.	Three days workshop on ”Introduction to GIS and Remote Sensing”	Centre for Geoinformatics Technology, DOS in Geography, Manasagangothri, University of Mysore.	Mysuru 21^st to 23^rd March 2016
6.	“Copyrights & Ethical Issues in Research” (FDP)	Department of Studies in Business Administration in association with Visvesvaraya Trade Promotion Centre, Govt. of Karnataka	Mysuru, Karnataka 27^th August, 2016
7.	“Self Development” (FDP)	DOS in Business Administration in association with Brahma Kumaris	Mysuru, Karnataka 11^th September 2016
8.	“Exploring research Avenues”	DOS in Commerce, Vidyavardhaka First Grade College, PG Centre, Mysore	Mysuru, Karnataka 28^th October 2017.
9.	“Internet of things- The next big revolution” (FDP)	DOS in Business Administration, Mahajana PG Centre, Mysuru in association with Visvesvaraya Trade Promotion Centre, Bangalore.	Mysore, Karnataka 5^th December 2017
10.	“Research Data Analysis Using SPSS and R”	University Computer Center, University of Mysuru	Mysuru, Karnataka 19^th February to 1^st March 2018
11.	“International Day of Yoga 2018”	Department of Tourism & Hospitality, Mahajana PG Centre, Mysore	21^st June 2018
12.	“E-Journals Usage & Application for Research Purposes” (FDP)	Department of Tourism & Hospitality, Mahajana PG Centre, Mysore	6^th July 2018
13.	“Art of Thesis Writing”	Rehoboth Academic Services, Bangalore at GTRAC, Mysore	7^th July 2018
14.	“Research & E-Journals” (FDP)	Department of Tourism & Hospitality, Mahajana PG Centre, Mysore	12^th July 2018
15.	“International Day of Yoga 2019”	Department of Tourism & Hospitality, Mahajana PG Centre, Mysore	21^st June 2019

Our Team

Articles/Research Paper Published

Articles/Research Paper Presented

Conference/Seminar attended

Workshop/Faculty Development Programme (FDP) attended

Other Members