
Mrs. B.S.Gunarekha
Qualification: MA (Tourism), MCA, M.Phil, PGDE-Gov, UGC-NET, K-SET, (Ph.D).,
Area of Specialization: Tourism Management, Computer Science
Research experience: 3 Years
Work Experience: Teaching-12 years & Industry- 6 Years 7 Months
Publications: 11
International Journal: 7
National Journal: 2
Conference Proceedings: 2
Papers Presented: 13
International Conference: 4
National Conference: 5
International Seminar: 1
National Seminar: 3
Workshop /Conference / Seminar/ FDP attended (Give Numbers) : Workshop:9, Conference:4, Seminar: 3, FDP: 6
Other details(If any):
- Resource Talk – 5
- Best Oral Presentation
- Prepared study Material for MTM (KSOU)
- International Research Journal of India Member(editorial board)
- ResearchMagma,Member(editorial board)
- Member of professional bodies: The Indian Science Congress Association, Life Member
Articles/Research Paper Published
Sl.no | Title of the Article/Research Paper | Name of the Journal /Edited book in which published | Publisher name, place and year of publication |
1. | “Local Community Perceptions of Tourism Impacts in Promoting Mysore Globally” | International Journal of Applied Research; 1(11): 865-869,
ISSN No: 2394-7500. |
Akinik Publications,
New Delhi, October 2015 |
2. | “E-Tourism: A Tool to Globalise Mysore Hospitality & Tourism Industry” | Indian Streams Research Journal, ISSN No: 2230-7850,
Volume: V, Issue: IX |
Laxmi Book Publication, Maharastra,
October 2015 |
3. | “Influences of Corporate Social Responsibility on Tourist Satisfaction and Brand Image of
Mysuru” |
Thematics Journal of Commerce & Management, Vol 5, Issue 3,
ISSN 2231-4881 |
Thematics Publications Pvt Ltd, Latur(MS)
October 2015 |
4. | “Mobile Travel Applications and its Impact on customer buying behavior in Tourism Sector” | North Asian International
Research Journal of Multidisciplinary, ISSN:2484-2326, Vol 2, Issue 2 |
NAIRJC Journal Publication, Gangoo Pulwama Jammu & Kashmir
February 2016 |
5. | “The role of competitive e-marketing strategy on tourist satisfaction”, co-authored by Dr.Binoy T.A | St.Joseph’s College of Commerce
ISBN:978-81-924180-7-0
|
SJCC, Research centre, Bengaluru
September 2016 |
6. | “Community based sustainable tourism development in Karnataka: A study on Mysuru district”, co-authored by Dr.Binoy T.A | Asia Pacific Journal of Research, International Journal, ISSN:2320-5504, Vol-1 Issue-L | APJOR, Bengaluru
April 2017 |
7. | “The Digital drive for Globalization in Tourism Industry-A study on Karnataka, India”, co-authored by Dr.Binoy T.A | Proceedings of the International Conference organized by Department of Travel & Tourism, Economics and Journalism, Mount Carmel College, Bengaluru | Mount Carmel College, Bengaluru February 2017 |
8. | “A comparative study of satisfaction of domestic and foreign tourist with marketing strategies of the Hampi tourism industry”, co-authored by Dr. Binoy T.A | Asia Pacific Journal of Research –A Peer Reviewed International Journal, Print ISSN-2320-5504, Vol – 1 Issue – LVIII | APJOR, Bengaluru
December 2017 |
9. | “Marketing Mix Elements and Satisfaction of Tourists – A Study on Hampi, Karnataka”, co-authored by Dr. Binoy T.A
|
Journal of Emerging Technologies and Innovative Research, International Journal(ISSN: 2349-5162), Volume 5, Issue 6 | JETIR
June 2018 |
10. | “Digital Marketing Transformation for The Smart Tourism Ecosystem: A Study”, co-authored by Dr. Binoy T.A
|
Journal of Emerging Technologies and Innovative Research, International Journal, ISSN:2349-5162, Vol.5, Issue 12, page no.216-222 | JETIR
December 2018
|
11. | “Tourism Marketing Mix And Tourist Satisfaction – A Study”, co-authored by Dr. Binoy T.A
|
Journal of Emerging Technologies and Innovative Research, International Journal(ISSN: 2349-5162), Volume 6, Issue 6 | JETIR
June 2019 |
Articles/Research Paper Presented
Sl.no | Title of the Conference/Seminar/Workshop | Name of the Organizer | Title of the Paper presented |
1. | National Level Conference on Intelligent Computing
( 5th & 6th March 2010) |
K.S.Rangasamy College of Arts & Science, Thiruchengodu, Tamilnadu | “Analysis of PDE based Image Segmentation” |
2. | National Conference on Issues, Challenges and opportunities in Horticulture, Tourism and Information technology in India
(21st & 22nd February 2014) |
Research Development Forum of Government First Grade College, Sirsi(U.K) | ” Branding a City globally: A case study of Mysore” |
3. | National conference on Advances and Innovations in Tourism and Hospitality Management – 2015
(5th & 6th March 2015) |
Department of Business Administration, Mangalore University, Karnataka | “E-Tourism: A tool to Globalise Mysore Hospitality and Tourism Industry” |
4. | National Conference on Water, Environment & Society
(30th & 31st July 2015) |
Institute of Science and Technology, Jawaharlal Nehru Technological Univeristy, Hyderabad, Telugana | Local community perceptions of tourism impacts in promoting Mysore Globally |
5. | UGC sponsored National level Seminar on Corporate Social
Responsibility, Business Ethics & Corporate Governance (30th October 2015) |
Department of Studies in Business Administration, Pooja Bhagawat Memorial Mahajana Education Centre, Mysuru | Influences of Corporate Social Responsibility on Tourist satisfaction and Brand Image of Mysuru |
6. | National conference on “Emerging Issues in Management & Tourism”
(2nd & 3rd January 2016)
|
Department Of Business Administration & Tourism Administration in association with the Association of British Scholars, Mangalore University,Karnataka | ”Mobile Travel Applications and its Impact on Customers Buying Behaviour in Tourism Sector |
7. | National Seminar on “Rural Entrepreneurship through skill development-New Approaches”
(26th & 27th February 2016) |
Jaanapada Vishwavidyalaya & Karnataka State Higher Education Council, Haveri | “Impact of marketing mix to develop rural tourism entrepreneurs in Karnataka” |
8. | International Seminar on “Tourism & Universal Accessibility – Challenges & Opportunities”
(7th September 2016) |
St.Joseph’s College of Commerce, Research centre, Bengaluru, Karnataka
|
“The role of competitive e-marketing strategy on tourist satisfaction”, co-authored by Dr. Binoy T.A |
9. | International Conference TEJ 2017 on ”Asia’s Tourism Potential: Path to Economic Development”
(1st & 2nd February 2017) |
Mount Carmel College,
Department of Travel & Tourism, Economics, Journalism, Bengaluru, Karnataka |
“The digital drive for globalization in tourism industry – A study on Karnataka, India”, co-authored by Dr. Binoy T.A |
10. | Two day National Symposium on “Tourism and Hospitality Education –A Milieu of Industry -Academia convergence and Syllabus revision workshop
(7th & 8th April 2017) |
Department of PG studies & Research in Tourism Administration, Kuvempu University, Shankaragatta, Shimoga, Karnataka | “Community based sustainable tourism development in Karnataka: A study on Mysuru district” co-authored by Dr. Binoy T.A |
11. | International Conference on Marketing (26th & 27th, October 2017) | Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysore | “A comparative study of satisfaction of domestic and foreign tourist with marketing strategies of the Hampi tourism industry”, co-authored by Dr. Binoy T.A |
12. | International Conference On “Equitable Tourism Development Issues, Practices & Strategies & National Academic Summit”, 25-26 Feb, 2019 | “Indian Tourism & HospitalityCongress” jointly organized by Pazhassi Raja College & Oriental Scholl of Hotel Management, Wayanad, Kerala | “Sustainable Tourism Marketing Mix Strategy On Tourist Satisfaction – A Study On Mysuru”, co-authored by Dr. Binoy T.A |
13. | International Conference on “Innovations in Accommodation Industry across the Globe-Implications for the Stakeholders & Sustainability”, 14th March 2019 | Department of Hospitality management & Catering Technology, Garden City University, Bangalore in collaboration with PHA (Professional Housekeepers Association) YUVA, Bangalore | “Sustainability Marketing Mix Strategy for Mysuru Tourism With Reference to Accommodation Sector”, co-authored by Dr. Binoy T.A |
Conference/Seminar attended
Sl.no | Title of the Conference/Seminar | Name of the Organizer | Place and year |
1. | UGC sponsored National Conference on “Recent Trends in Information Technology” | Department of Science, Government College | Mandya, Karnataka
4th & 5th September 2009. |
2. | Cloud Computing and Azure Seminar
|
Microsoft Global Partner Service, Bangalore hosted by Amrita Vishwa Vidyapeetham, | Mysore, Karnataka on 7th April 2011.
|
3. | XI International Conference on Environment, Tourism & Development | Department of Studies in Geography, Manasagangothri, Mysore & Deccan Geographical Society of India, Pune | Mysuru, Karnataka
22nd to 24th February 2012. |
4. | UGC sponsored National Seminar on “e-Governance in Technical Education – National, State and Institutional Perspective” | Pooja Bhagavat Memorial Mahajana Post Graduate Centre, Department of Studies in Computer Science | Mysore, Karnataka 28th September 2012.
|
5. | UGC Sponsored State level Conference on “Next-Gen Computing: Opportunity and Challenges”
(September 2015) |
Department of Studies in Computer Science,
Pooja Bhagawat Memorial Mahajana Education Centre, Mysuru |
Mysuru, Karnataka
11th September 2015. |
6.
|
State level Seminar on Multimedia Information System (October 2015) | Department of Computer Science, MMK & SDM Mahila Maha Vidyalaya, Mysuru | Mysuru, Karnataka
1st October 2015 |
7. | 103rd Indian Science Congress | University of Mysuru | Mysuru, Karnataka
January 3rd to 7th 2016 |
Workshop/Faculty Development Programme (FDP) attended
Sl.no | Title of the Workshop/FDP | Name of the Organizer | Place and year |
1. | One day workshop on “Proposals, Research Methodologies and Publishing Papers” | Department of Computer Science, Amrita School of Arts & Sciences, Mysore, Karnataka | Mysuru,
26th February 2010
|
2. | “Cyber Security” | Amrita School of Arts & Sciences, Mysore | Mysore
8th April 2011.
|
3. | “FEEL TEACHER” Learning and Development Intervention
(FDP) |
College for Leadership and Human Resource Development, Mangalore
held at Pooja Bhagavat Memorial Mahajana Post Graduate Centre, Mysore |
Mysore
16th, 17th & 18th March 2013 |
4. | National level Workshop on “Applications of SPSS in Research Data Analysis” | Research Cell, SBRR Mahajana First Grade College, Mysore | Mysuru
4th March 2014 |
5. | Three days workshop on ”Introduction to GIS and Remote Sensing” | Centre for Geoinformatics Technology, DOS in Geography, Manasagangothri, University of Mysore. | Mysuru
21st to 23rd March 2016 |
6. | “Copyrights & Ethical Issues in Research” (FDP) | Department of Studies in Business Administration in association with Visvesvaraya Trade Promotion Centre, Govt. of Karnataka | Mysuru, Karnataka
27th August, 2016 |
7. | “Self Development” (FDP) | DOS in Business Administration in association with Brahma Kumaris | Mysuru, Karnataka
11th September 2016 |
8. | “Exploring research Avenues” | DOS in Commerce, Vidyavardhaka First Grade College, PG Centre, Mysore | Mysuru, Karnataka 28th October 2017.
|
9. | “Internet of things- The next big revolution” (FDP) | DOS in Business Administration, Mahajana PG Centre, Mysuru in association with Visvesvaraya Trade Promotion Centre, Bangalore. | Mysore, Karnataka 5th December 2017
|
10. | “Research Data Analysis Using SPSS and R” | University Computer Center, University of Mysuru | Mysuru, Karnataka
19th February to 1st March 2018 |
11. | “International Day of Yoga 2018” | Department of Tourism & Hospitality, Mahajana PG Centre, Mysore | 21st June 2018 |
12. | “E-Journals Usage & Application for Research Purposes” (FDP) | Department of Tourism & Hospitality, Mahajana PG Centre, Mysore | 6th July 2018 |
13. | “Art of Thesis Writing”
|
Rehoboth Academic Services, Bangalore at GTRAC, Mysore | 7th July 2018 |
14. | “Research & E-Journals” (FDP) | Department of Tourism & Hospitality, Mahajana PG Centre, Mysore | 12th July 2018 |
15. | “International Day of Yoga 2019” | Department of Tourism & Hospitality, Mahajana PG Centre, Mysore | 21st June 2019 |