bojamma

Ms. BOJAMMA M N

Assistant Professor

Current Position: ASSISTANT PROFESSOR
Qualification: M.COM, KSET, (Ph.D)
Teaching Experience: 5 YEARS
Courses offered: Advanced Accounting, Capital Market Instruments, International Business, International Financial Management, Strategic Management of Human Resources, International Human Resource Management, Strategic Management, Business Policy and Environment, Stock Market.
Current research interests: Banking, finance, accountings, HRM are my area of interest, and special concern on banking related topics and HRM as they are booming in the current scenario. Currently have taken up doorstep banking as my research topic, as its trending and is in utmost importance for the present generation to get knowledge about the various schemes and services that are available in the various banks.
Doctoral Research: Interested and pursuing my Ph.D. in the area of banking under the topic door step banking services, as many are unaware of such schemes provided by the banks, it’s just an effort to make realize about the various schemes that are available, and make the best use of such schemes specially for the old age people and physically disabled who cannot visit the bank branch regularly.
Research Experience: 4.5 YEARS
Publications:
No. of publications: 5
Achievements/Awards:

• 2ND RANK FOR UNIVERSITY OF MYSORE IN M. Com, 2017 batch.
• Cleared KSET in the year 2017.

RESEARCH PUBLICATIONS:

  1. BOJAMMA M N., 2018. “Quality of Marketing Strategies in Online shopping – A Case study on Flipkart in Mysuru City”.Journal of Emerging Technologies and Innovative Research.24-35.UGC Approved,ISSN: 2349-5162,IF: 5.87
  2. BOJAMMA M N., 2018. “Consumer perception and satisfaction of e-banking through mobile phones- A case study on Syndicate Bank in Mysuru city”.Journal of Emerging Technologies and Innovative Research.352-363. UGC Approved,ISSN: 2349-5162,IF: 5.87.
  3. BOJAMMA M N., 2021. “Customer preferences of e- banking services in SBI bank at Kodagu district”. Kala Sarovar(UGC care group-1 journal) 159-169. UGC Approved.ISSN: 0975-4520.
  4. BOJAMMA M N., 2023. “A study on exploratory factor analysis of personal finance management of working employees”. YMERYMER – An International Peer-Reviewed Journal (ymerdigital.com). 1179-1200. Scopus active, UGC careApproved,VOLUME 22 : ISSUE 05 (May) – 2023, ISSN: 0044-0477. IF: 5.7.
  5. BOJAMMA M N., 2023. “ROLE OF DOORSTEP BANKING SERVICES IN SBI BANK -A case study on Mysore District“.YMERYMER – An International Peer-Reviewed Journal (ymerdigital.com).18-25. Scopus active, UGC careApproved,VOLUME 22 : ISSUE 06
    (June ) – 2023, ISSN: 0044-0477. IF: 5.7.

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