Current Position: Associate Professor and Head
Qualification: MTA, M.Com and Ph.D in Tourism Administration
Eligibility: K-SET
Certification: Amadeus Training Certification and Office Automation.
Teaching Experience: 16 years
Courses Offered: Travel and Tourism, Aviation, Hotel and Hospitality, Event Management, Logistics and Supply chain management, Cargo Management, Travel Insurance, Travel Formalities, Tour operations management, Sustainable Tourism ,Eco-Tourism, Business Administration, Management , Commerce, Financial Accounting, Cost Accounting, Management Accounting Soft Skills and Personality Development, Forex Management, Financial Management, Organisation Behaviours, Air line Ticketing and Fare Construction, Marketing Management, Human Resource Management, Corporate Accounting ,E-Tourism and Amadeus Certification Training .
Current Research Interest: In the present day, Tourism and travel industry is regarded as one of the active international service sector industries which inspire global trade and commerce. The significance of tourism has been well recognized in both developed and developing countries. In recent times, it has been entered into a new area of development. The tourism industry has emerged as an economic activity of immense global importance. “Tourism and travel has been an effective instrument for generating employment, earning revenue and foreign exchange, enhancing environmental preservation, rejuvenation of the culture and tradition, and thereby facilitating overall development. The relevance of tourism has reached new heights and has a steadfast place all around the globe. It has acquired immense social, cultural and economic significance in modern society”. Therefore, I am very much interested publish and conduct research on Role of Government in Tourism Promotion and Development, Sustainable Tourism Development Goals in India, Rural women empowerment in Tourism domain, Economic, Socio-cultural aspects in Tourism, Destination branding and Image building, Etc.,
Doctoral Research: The doctoral research was undertaken on “Socio-Cultural and Economic Impacts of Ecotourism- A Study on Select Ecotourism Destinations of Karnataka”. Hence,the study made an attempt to know at the micro level covering different inter-related aspects of ecotourism development and socio cultural and economical development of the local community. The present study has been undertaken with a great emphasis on the impacts of ecotourism on local community and it has much relevance in the present-day world.
Despite many endeavors of developers of ecotourism heading to sustainable tourism development with a prime intention topreserve the natural and cultural resources of the destination, many negative effects have resulted from mass tourism. Ecotourism has contributed greatly to the socio-cultural and economic fabrics of the local community. Among other aspects, the importance of the destination environment was always emphasized in ecotourism. The most important contribution of ecotourism to the local environment is the protectionand conservation of biodiversity. Wildlife and natural surroundings are the assets of ecotourism, therefore, the eco-tourism development authorities highly focused on conserving and protecting the site. However, the weak eco-tourism planning and operation may lead to inflow of tourists more than the carrying capacity of the destination and also may lead to massive construction of infrastructure in undisturbed natural areas. The various business stakeholders of the tourism and travel sector may take it as an opportunity to engage in business by starting various ventures and start exploiting the natural and cultural resources of the destination. These uncontrolled and less monitored services offered by the business stakeholders leads to deterioration of environmental resources and damage to biodiversity.
Karnataka is a state in India with plenty of natural and cultural resources. The wildlife sanctuaries and national parks of Karnataka is an abode of many unique and endangered species. The biodiversity of Karnataka is very vivid and glorious. The people living around remote and natural areas are rich in culture and traditions. Due to its prosperous natural and cultural wealth, it has been recognized as one of the classic ecotourism hotspots in India. Eco-tourism projects in Karnataka provide income and livelihood options to rural society. “Ecotourism has always advocated the involvement of the local communities in the development initiatives as they are the most affected group during the conservation process. Most of the Ecotourism destinations of Karnataka are inhabited by the weaker sections of the society including tribes who still lag in the path of the development process”.
Ecotourism development requires well-defined planning and developmental procedures. The principles and practices of ecotourism must be strictly followed to ensure the protection and conservation of cultural and natural property while ensuring socio-cultural and economic development to the rural community. The Ecotourism planning and development in natural areas of Karnataka would attract many domestic and foreign tourists and this flow of tourists would help for better livelihood opportunities to the rural communities. Meanwhile, the increased tourist flow causes pressure on the socio-cultural and environmental fabrics of the local community. Eco-tourism plays a pivotal role in the sustainable inclusive growth and development option for poor people. The central point of this scenario is how the community linked tourism activities are significant in overall tourism development of Karnataka, which in turn, helps in inclusive development of the local communities and benefits the other stakeholders.
Ecotourism may be involved in the comprehensive growth and development of the state andnation. Because, most of the ecotourism destinations are placed amidst the excluded communities, be it the tribes or other marginalized sections. Therefore, the participation of the local community in ecotourism can ensure their inclusion in the development process. These situations need a systematic inquiry into the role of participatory ecotourism in bringing about inclusive development and thereby an equitable social order in the state. To address this aspect, various facets of ecotourism have been looked into inter alia in a community model framework linking stakeholders of the sector in their employment and other livelihood criteria and associated plans.
The study highlighted two important aspects of ecotourism development. Firstly, to assess and evaluate the positive socio-cultural and economic impacts of ecotourism development to local community and secondly, the study envisages to estimate the negative socio-cultural and economic impacts of ecotourism development to the local community. The analysis is carried out by evaluating the perceptions and opinion of representatives of eco-tourists who visited various eco-tourism destinations of Karnataka and local community representatives on eco-tourism development and related benefits to the local community.
Research Experience: 7 years
Publications:
No. of Publications: 8 Research Publications(National and International Peer Reviewed Journals)
No. of Papers Presented in National and International Conference: 15
Achievement and Records:
• Secured 2nd Rank in MTA from Kuvempu University
• Secured 6th Rank In M.Com from Directorate of Distance Education in Kuvempu University.
• Developed Self-learning Study material for Tourism and Hospitality Diploma and Certification programme from Directorate of Distance Education in Kuvempu University.
• Prepared and Evaluated Study material of Travel and Tourism on line course Study Material and Video content from EMRC in Mysore University.

Events, Seminars, Workshops and Conferences Attended:

• Participated in two day National Level Seminar on “Global Convergence of Commerce Education,” organized by department of commerce, Kuvempu University on 28th and 29th October, 2006
• Member of the organizing committee and Participated One Day National Level Seminar “Eco-tourism Problems and Prospects” jointly with Department of Tourism Sahyadri Science College, Shimoga.
• Member of the organizing committee of “World Tourism day” Celebrations of Department of Tourism Administration, Kuvempu University, Shankarghatta.
• Participated in Two day National Level Seminar on Contemporary Issues in Banking, Insurance and Finance, organized by Department of Commerce, Kuvempu University, Shankarghatta, Shimoga on 29-30 March 2008
• Participated in Two day National Level Seminar on NON-PROFIT AND PUBLIC MANAGEMENT IN HUMAN SERVICE organized by Department of PG studies Research in Social Work Kuvempu University, Shankarghatta, Shimoga on May19-20,2009.
• Participated in EXODUS-2007, Department of Tourism studies, Christ University, Bangalore on February 9-10, 2007.

Paper Presentation on Conference/Seminars/Workshops:

• Participated and Presented the Paper titled “Eco-Tourism for Natural Heritage Protection-A Study on Kudremukha National Park” in the National Seminar on “Heritage Tourism and Sustainable Development”,Organised by the Department of Tourism and Hospitality Management on 26th October 2016.
• Participated and Presented the Paper titled “Economic impacts of Eco-Tourism on Local communities-A study on Ragannathittu Bird Sanctuary” in the Two Days state Level Conference on “Heritage and Health Tourism In Karnataka”, Jointly Organized by the Department of Commerce, History and department of Tourism Government of Karnataka on 13th and 14th ,March 2019.
• Presented a paper on “Role of Commerce Education in Travel and Tourism Domain-A Study”in theone day National Level Conference on “Tourism and Hospitality Education-A Milieu of Academicians and Professionals Convergence” by Department of Tourism Administration in Kuvempu University, Shivamogga on 4thJuly 2017.
• Presented a paper on “Tourism Education and Employability Aspects –A Study ”in theone day National Level Conference on “Tourism Education Vs Employability Education an interface among Tourism Academicians ,Professionals and students” by Department of Tourism Administration in Kuvempu University, Shivamogga on 21st May 2015.
• Presented a paper on “Eco-Tourism Development in Karnataka-A study”in theone day National Level Conference on “Ecotourism Problems and Prospects” by Department of Tourism Administration in Kuvempu University, Shivamogga on 21st May 2015.
• Presented a paper on “Tourism and Economic development-An Indian Perspective” in theone day National Level Conference on “Prospects and Challenges of Tourism in India” by SAVVP College Gadagon 29th September 2009.
• Presented a paper on “Agri Tourism Development in Karnataka –A Study” in theone day National Level Conference on “Ecotourism Problems and Prospects” by Department of Tourism Administration in Kuvempu University, Shivamogga on 2nd February 2015.
• Presented a paper on “Economic slowdown and Indian Tourism Industry-A Study” in theone day National Level Conference on “Emerging issues in Financial sector” by Department of Commerce in Kuvempu University, Shivamogga on 31st Jan 2010.
• Presented a paper on “Impact of economic meltdown on hospitality Industry in Indi with special reference to Tourism Sector” in theone day National Level Conference on “Economical revival business perspectives and opportunities” by St.Joseph Engineering College, Mangalore, on 29th April 2010.
• Presented a paper on “Medical tourism Development in Karnataka-A Study” in theone day National Level Conference on “Renewing Business Trends in Post recessionary Economy” by IMS in Kuvempu University, Shivamogga on 19th March 2011.
• Presented a paper on “Rural Tourism Development in Karnataka-A Case study on Chickmagalore”in theone day National Level Conference on “Responsible Tourism-New Dimensions” by Department of Tourism Administration in Kuvempu University, Shivamogga on 31st May 2012.
• Presented a paper on “Rural tourism Development in Shimoga District-A study” in theone day National Level Conference on “Trends and challenges of Environmental sustainability of upcoming tourism destination” by Department of Tourism,Pazhasi Raja College Pulpally, and Kerala on 27th September 2012.
• Presented a paper on “Eco-Tourism Development in Karnataka-A study” in theone day National Level Conference on “Ecotourism Problems and Prospects” by Department of Tourism Administration in Kuvempu University, Shivamogga on 21st May 2015.
• Presented a paper on “Eco-Tourism for Natural Heritage Protection-A study on Kudremukha National Park” in theone day National Level Conference on “Heritage Tourism and Sustainable Development” by Department of Tourism, PBMMEC, PG Centre, and Mysoreon 26th June 2016.
• Presented a paper on “Problems and Prospects of Tourism Industry in Karnataka-A study” in the one day National Level Conference on “Career opportunities in Travel, Tourism and Hospitality Industries” by Department of History and Tourism SJVP College, Harihara Davanagere on 21st March 2011.

Paper Publication in Peer-Reviewed /UGC Approved /UGC Care Journals:

• Article Published in Asia Pacific Journal and Research –A Peer Reviewed International Journal, Print ISSN-2320-5504(Ref no: APJOR-150417-182 dated 17.042017).Titled “Eco-Tourism for Natural Heritage Protection-A Study on Kudremukha National Park”, April 2017 Issue.
• Research Article Published in Asia Pacific Journal of Research-A Peer Reviewed International Journal Approved by UGC (S.N.45797) Titled “An Evaluation of Indian Tourism Industry under GST Régime” Volume 1st Issue LVI, ISSN no: 2320-5504, in the month of October 2017.
• Research Article Published in Vignettes of Research UGC Approved International Journal (before May 2nd UGC Notification) Titled “Environmental Education and Eco-Tourism-A Study” Published by Publish World, Volume-6, 1stIssue, ISSN no: 2320-1797, in the month of January 2018.
• Research article published in International Journal of Emerging Technologies and Innovative Research-An International Open access Journal UGC Approved “Technology Enhanced Eco-Tourist Familiarity- A Study, Volume 5, Issue12, 2018, ISSN: 2349-5162.
• Research article published in Our heritage journal-UGC care Approved International Journal article on “Eco-tourism for Natural and Cultural Heritage protection-A Study on Kudremukha National park ,Karnataka “Published in Vol-68 5,Issue30 ,2020 , ISSN: 04749030.
• Paper published on “Socio-Cultural and Economic Impacts of ecotourism in Karnataka-A Study”, WHJJ Journal, XVII, Issue XI,, NOV 2021. Scopus indexed journal.
• Research article published on “Medical Tourism Development in Karnataka-A Study” in Renewing Business trends in Post recessionary economy Published by Excel publication-Peer-reviewed Journal Vol-01, 2010 , ISSN: 9789381361191.
• Research article published on “Cost management Accountants in service sector-realistic Positioning of Cost and Management Accountants in Airline Industry” in The Management Accountants (ICWA) -Peer-reviewed Journal Vol-01, 2011, ISSN: 09723528.

Publication Other than Research Papers:

•  Co-Editor of Book by National Publisher on “Tourism and Digital transformation –Conference proceedings in the year 2018, ISBN-97881931150, Publisher name Mahajana Research Foundation.

1. Title of lecture/ Academic: Invited Lecture
   Title of Conference /Seminar etc.: Accounting for Tourism
   Organizer: Dept. of Tourism, Sahyadri Science college, Shimoga.
   International/ National: College Level
2. Title of lecture/ Academic: Invited Lecture
   Title of Conference /Seminar etc.: Financial Management
   Organizer: Dept. of Tourism, Sahyadri Science college, Shimoga
   International/ National: College Level
3. Title of lecture/ Academic: Invited Lecture
   Title of Conference /Seminar etc.: Development Of Tourism Schemes and Project Management
   Organizer: Dept. of Tourism, Sahyadri Science college, Shimoga
   International/ National: College Level
4. Title of lecture/ Academic: Resource Person
   Title of Conference /Seminar etc.: Tourism and Hospitality Education-A Milieu of Academicians and Professionals Convergence
   Organizer: Kuvempu University
   International/ National: National Level
5. Title of lecture/ Academic: Co-Ordinator
   Title of Conference /Seminar etc.: Two day National level Seminar On ‘Tourism and the Digital Transformation’
   Organizer: PBMMES, PG Centre
   International/ National: National Level