Current Position: Assistant Professor
Qualification: B.Sc. (Computer Science), M.B.A., Ph.D.
Teaching Experience: 16 years, Industry Experience: 9 Years
Courses offered: Digital Marketing, Consumer Behaviour, Strategic Brand Management, Macro Business Environment, Human Resource Management, Strategic Management, IT for Managers – System Analysis and Design & ERP, Learning & Development, Compensation & Benefits, International Human Resource Management, Personal Growth & Interpersonal Effectiveness, Organization Development & Change, Strategic Talent Management
Current research interests: My current area of research interest is in the field of Digital Marketing wherein, I’m inquisitive towards studying and analyzing valuable insights for refining marketing strategies. By analysing customer feedback, conducting A/B testing, and tracking campaign
performance from which businesses can optimise their marketing efforts. Furthermore, through this research, an attempt can also be made to identify the most effective promotional channels, messaging platforms, and creative elements to engage the target audience and drive conversions. It
will also provide scientific and reliable solutions to overcome the challenges and problems.
Doctoral Research: My Doctoral research was in the area of Commerce / Management in 2017 from Bharathiar University, Coimbatore with the Topic Entitled “Brand Positioning of Smartphones – A Study Based on Users’ Perception with Special Reference to Bangalore City”. The research discusses the opinion of the Smartphone users regarding their brand preference, answerable factors on brand positioning, usage level of Smartphone features, satisfaction level and brand preference when the users go for fresh purchase of Smartphone. The study evaluates the relationship towards brand positioning of Smartphone among various age groups, gender, household income, education and occupation. Perceptual mapping technique has been used to present the answerable factors on brand positioning of Smartphones.
Post Doctoral Research: Yet to apply
Research Experience: 6 years
Publications:
No. of publications: 07
No. of Papers presented in National/International symposia/conferences: 01

Publications:

1. Preethi.M and P. Chandrashekar. 2023. Digital transformation in higher education Rabindra Bharati University Journal of Economics. Vol. : XXVII, No:9, 2023 with IF: 6.986, ISSN : 0975-802X, UGC CARE Approved, Peer Reviewed and Referred Journal.
2. Preethi.M and P. Chandrashekar. 2022. A study on Challenges faced by Nano Entrepreneurs in Mysore city. Rabindra Bharati Journal of Philosophy. Vol. : XXIII, No:31, 32-36.ISSN : 0973-0087
3. P.Chandrashekar and R. Manu. 2021. DRIP- The Marketing Communication Model in the Automobile Industry- A Descriptive Research Persuading People and Winning Customers. Design Engineering, VOL 2021: ISSUE 09, ISSN: 8311 – 8326.
4. P. Chandrashekar. 2019.” Full Moon Strategy: An Expression of Natural Phenomena”. JETIR. Volume 6, Issue 5. 21-24. ISSN-2349-5162.
5. P. Chandrashekar and Hemanth Y. 2018. “An Exploratory Study on Rise of the Blue Ocean Strategy”. JETIR. Volume 5, Issue 5. 1-10. ISSN-2349-5162
6. Hemanth Y, Chandrashekar Prabhaker and S.Sudalai Muthu. 2015 “Online Branding – A New Era in Indian Context” in International Journal for Research and Development, Vol.2, Issue 5. 73-75, ISSN no. 2321-3434
7. S.Sudalai Muthu, Suhas.M.Avabruth and Chandrashekar.P.2013. “Impact of Brand Building Activities on the Shareholder’s value in Indian context” in International Academic Research Journal of Economics and Finance, Vol.2, Issue.1. 25-33 ISSN no. 2227-6254

Research paper presented:

1. P. Chandrashekar. 2010. “Consumer Perception on Pvt. Brands of Retail Sector – A Case Study on Shimoga City”. National Conference on “Management and Technology” held at PES Institute of Technology and Management, Shimoga.