Current Position: Associate professor
Qualification: MBA, MPhil, PhD
Teaching Experience: 23 years
Courses offered: Corporate Governance and Business Ethics, Entrepreneurship Development, Corporate Finance, Mergers and Acquisition, Strategic Financial Management, Strategic Management, Financial Market and Services, International Financial Management, Advanced Capital Structure Theories, Principles and Practice of Auditing, Management of Infrastructure Financing, Indian Banking System, Business Environment, International Business Environment, Financial Strategies, Working Capital Management, Skill Development.
Current research interests: Rural entrepreneurship – Current research interest is in rural entrepreneurship. One of the major challenges faced by
rural people is lack of knowledge and awareness with regard to the significance of rural entrepreneurship as rural population doesn’t show much interest in choosing entrepreneurship as their career. For economic development of any country or region rural entrepreneurs play a very important role. Rural entrepreneurship is an important solution for the burning issues such as unemployment, poverty, development of backward and rural areas, migration of population. Rural youth play a vital role in addressing these issues by self-employment. Research based progamme can address the issues related to problems faced by rural entrepreneurs and encourage entrepreneurship in rural region.
Doctoral Research: The doctoral research was undertaken to evaluate the corporate governance in nationalized banks in India. The study helps to evaluate the corporate governance disclosure level and its effects on bank performance and also to ensure that banks are governed to the best interest of shareholders. The compliance of corporate governance ensures growth and stability reducing perceived risks and builds confidence thus promoting
good stakeholder’s relationship. It highlights the need to analyze and improve the existing corporate governance practices and suggest improvements for increasing competitiveness of the Nationalized banks performance in India. The study focuses on corporate governance practices in Indian Banks with special reference to Nationalized Banks. The research finding shows that the corporate governance has a significantly positive impact on the bank performance. The study provides a useful framework to improve and to implement better corporate governance process and structure in the bank.
Post Doctoral Research: Yet to apply
Research Experience: 15 years
Publications:
No. of publications: 22 Research publications. 6 Self-learning material.
No. of Papers presented in National/International symposia/conferences: 27
Achievements/Awards:

• Secured IV Rank in MBA from University of Mysore.
• Best paper award in FDP held at IMER, Belgaum,2005.
• Nation builder award, Teacher’s Day award by Inner wheel club, Rotary Mysuru
  south east, 2017.
• Served as Syndicate member, Academic council member, University of Mysore,
  Mysore,2018.
• Served as governing council member for five University of Mysore affiliated college.
• Developed self-learning material for BIMS and KSOU distance learning courses.

RESEARCH PUBLICATIONS:

1. Preethi.M and P. Chandrashekar. 2023. Digital transformation in higher education Rabindra Bharati University Journal of Economics. Vol. : XXVII, No:9, 2023 with IF: 6.986, ISSN : 0975-802X, UGC CARE Approved, Peer Reviewed and Referred Journal.
2. Preethi.M., and Chandrashekar.P.,2022. “A study on challenges faced by Nano entrepreneurs in Mysore City” Rabindranath Journal of Philosophy, UGC Care Peer reviewed and Referred Group 1 Journal, ISSN 0973-0087.
3. Preethi.M, Bharathi. H. and Jnanavi Thejaswi .K 2020. “A Study on government schemes encouraging women entrepreneurs in Karnataka”,Seminar proceedings on Gender sensitization; Equality and opportunity, Maharanis Women’s commerce and management
   college, Mysuru,ISBN,978-93-5406-212-4.
4. Preethi.M,Rakesh.K and Bhanupriya.,2019. “A Study on impact of GDPR on digital marketing”, Seminar Proceedings on Digital Marketing and Career Opportunities TTL College of business management, Mysuru,ISBN 978-81-941329-0-5.
5. Preethi.M., and Shilpa.M.2019. “A study on impact of Fintech in banking sector”, Seminar proceedings on Emerging perspectives on HR, Marketing and Finance Maharani’s Women’s Commerce and management college, Mysuru.
6. Preethi.M and Gurulingu.P,2015. “Top Reform priorities for banks policy makers for effective governance”Thematics journal of commerce and management, Volume 5,Issue 3, Page 61-67,ISSN 2231-4881.
7. Preethi.M.2015. “A study on high disclosure as an important attribute of Corporate governance”, Conference Proceedings on Recent Trends in Management,ISBN 978-93-83241-99-6.
8. Preethi.M,Gowtham and Dileep, 2014.“A study on student’s perception on CSR in education” International Journal of Functional Management, page 110-111, ISSN No.23191406.
9. Preethi.M.2014. “Board Committees and Corporate Governance Disclosure level in Banks”,Recent Trends in Management Conference Proceedings, Page no. 37-40,ISBN 978- 93-5174-379-8.
10. Preethi.M.2012.“Problem of women entrepreneur in Mysore city;A study” Zenith,International journal of Business economics and management research Volume 2-Issue:9,,ZIJBEMR ISSN journal ,UGC Journal No. 6158,ISSN 2249-8826,SJIF Impact Factor 2018 = 6.614.
11. Preethi.M.and H.N.Ramesh .2012. “A Study on performance of nationalized banks in India” Excel,International journal of Multidisciplinary management studies,Volume 2, Issue 11, EIJMMS ISSN online 2249-8834,ISSN 2249 8834,UGC Journal No. 5283,ISSN 2249-
    8826,SJIF Impact Factor 2018 = 7.382.
12. Preethi.M.2013.“Infrastructure financing-Public Private Partnerships in India”ZENITH International Journal of Business Economics & Management Research ZIJBEMR, Vol.3 (6), June (2013) Blind reviewed and Refereed journal, zenithresearch.org.in ,UGC Journal No. 6158, ISSN 2249-8826,SJIF Impact Factor 2018 = 6.614.
13. Preethi.M and H.N.Ramesh.2013. “A study on information technology initiative in relation to corporate governance in banks”. Conference proceedings of National conference on Technology in business conducted by East point college in association with Tumkur University.Page 78,ISBN:978-81-923424-5-0.
14. H.N.Ramesh and Preethi.M.,2013.“CSR initiatives of nationalized banks in India”Thematics Journal of Economics, A peer reviewed International Research Journal, Vol 2, Issue 2, , page no 16-18ISSN 2277 3029.
15. Preethi.M and H.N.Ramesh., 2013.“Evaluation of corporate governance in nationalized banks in India”,VSRD International Journal of Business and Management Research, eISSN- 2231-248X,p-ISSN 2319 -2194,volume 3.
16. Preethi.M and Shashikala.S.R.,2011. “University – Industry Interface in Management Education” Edited book- Re engineering of Management Education, Himalaya Publishing House, Page 315-318.
17. Preethi.M.2009 “Enhancing corporate governance in Banks”Edited book -Economic Recession and Management Strategies published by Mahamaya publication. Chapter 28,Page no. 371-375ISBN 978-81-096-2.
18. B. Ramachandra and Preethi.M., 2008. “The study of factors of success as well as failures in the implementation of TQM in the industries in India” (Case study conducted at the units at Mysore and Bangalore) ,IAMB conference proceedings in the conference held at San Diego.
19. Preethi.M and Anuradha H.N, 2008, “A study on Behavioural Pattern of officials of Lending Financial Institutions towards women entrepreneurs, International Conference Proceedings on changing role of Banks-A Global Perspective.
20. Preethi.M,2007. “Application of KM in Financial services lending institutions, National Seminar proceedings on Knowledge Management Systems at Nehru College of Management,.
21. Preethi.M.2007. “The study and research into the factors affecting the success of women entrepreneurship in India” International Conference proceedings on Global business Strategy in Competitive environment at Sri Sai Ram Institute of Management Studies, Chennai.
22. Preethi.M,2005 “Country risk analysis and investment decision”, Edited book on Management of cost finance and human resource for good governance.

RESEARCH PAPERS PRESENTED IN NATIONAL & INTERNATIONAL CONFERENCE/SEMINAR

1. Preethi.M.2021. “Corporate Governance in Nationalised Bank”, Corporate Governance and Financial Management. Online National level Workshop cum conference, Mangalore University.
2. Preethi.M, Shilpa.K and Madhusudhan.C,.2021 “NEP-2020,Digital initiatives recommended can it be practical in Karnataka”, National Seminar on Implementation of NEP, University of Mysore.Mysuru.
3. Preethi.M,Shilpa.K and Madhusudhan.C .,2021. NEP -2020,Digital, transformation will it be student centric higher education” National Seminar on Implementation of NEP, University of Mysore. Mysuru.
4. Preethi.M, Bharathi. H and Jnanavi Thejaswi .K.,2020.” A study on government schemes encouraging women entrepreneurs in Karnataka”,National seminar,Gender sensitization; Equality and opportunity”Maharanis Women’s commerce and management college,
   Mysuru.
5. Preethi.M. Rakesh.K and Bhanupriya.,2019.” A Study on impact of GDPR on digital marketing,One day seminar on Digital Marketing and Career Opportunities, State Level seminar.TTL College of business management, Mysuru.
6. Preethi.M and Shilpa.K.,2019. “A study on impact of Fintech in banking sector “One day National level seminar on Emerging perspectives on HR, Marketing and Finance Maharani’s Women’s Commerce and management college, Mysuru.
7. Preethi.M,Rakshitha and Mohan Kumara.,2019. “A Study on career opportunities in digital marketing in India”National level conference on Emerging trends in humanities, commerce and sciences.Sri D.DevrajUrs Government First Grade college, Hunsur.
8. Preethi.M and Gagan H.S.,2019.”A study on adoption of mobile wallets in Mysuru.”National conference, Digital revolution and management, Bahadur institute of management sciences, Mysuru.
9. Preethi.M and Shwetha.A.,2018. “Corporate Social Responsibility – A study on Samman the CSR exchange”, National Seminar on New horizons and Innovations in Business Management, Maharani’s College of Commerce and Management, Mysuru.
10. Preethi.M and Manoj kumar.M.,2018.“A study on Standup India Scheme for Financing Women Entrepreneur” National Seminar on Entrepreneurial development in India Issues and challenges,Vidyavardhaka First Grade College, DOS in Commerce, Mysuru
11. Preethi.M. and Gurulingu.P., 2015.“Top Reform priorities for banks policy makers for effective governance” National level seminar on CSR, Business Ethics and Corporate Governance-Issues and Challenges,Pooja Bhagavat Memorial Mahajana Education Centre, Mysuru. .
12. Preethi.M.2015. “A study on high disclosure as an important attribute of Corporate governance”Recent Trends in Management. National conference. Proceedings,KSS School of Engineering and Management, Bangalore.
13. Preethi.M and Rajeshwari.N.,2014.“Corporates-Drivers of Financial Inclusion”, National conference on Financial inclusion for sustainable development, KSOU, Mysuru.
14. Preethi.M.2014. “Board committees and corporate governance disclosure level in banks” National Conference Recent trends in management, KSSEEM Bangalore.
15. Preethi.M,Gowtham N.J and Dileep.N.,2014. “A study on student’s perception on CSR in education”, International Conference, Competency building strategies in business and technology for sustainable development,Sri Ganesh School of Business Management, Salem, Tamilnadu .
16. Preethi.M.2013. “A study on information technology initiative in relation to corporate governance in banks” National conference Technology in business ,Tumkur University. Tumkur.
17. Preethi.M.2012. “A study on corporate governance disclosure in nationalized bank of India”,National conference,New paradigms and perspectives for business excellence Tumkur University, Tumkur.
18. Preethi.M and Shashikala.S.R.,2011. “University-Industry Interface in Management Education” International Conference on Re-Engineering of Management Education, KSOU, Mysore.
19. Preethi.M and Anuradha H.N.,2010. “Impact of global financial crisis on Indian Banking system-Measures taken by RBI”, National Seminar on Globalization and Managerial Challenges,PES college of Science, Arts and Commerce, Mandya. .
20. Preethi.M.2009.” Business Education-Role of Institutions ad Industry”, International conference on Managing Education for Business and Commerce in a globalized world: Strategies for Excellence” GRG School of Management studies, Coimbatore.
21. Preethi.M.2009,” Enhancing corporate governance in banks”National Level Conference on Economic Recession and Management strategies, KSOU, Mysore
22. Preethi.M and Anuradha H.N.2008. “A study on Behavioural Pattern of officials of Lending Financial Institutions”International Conference on changing role of Banks-A Global Perspective, KIMSR, Coimbatore.
23. Preethi.M.2007,“Corporate governance-The lessons for ethical business operations”, National level seminar on Corporate social responsibility, Basudev somani college, Mysuru.
24. Preethi.M.2007. “Applications of KM in financial services lending institution”, National level Seminar on Knowledge management systems, Nehru college,Coimbatore.
25. Preethi.M.2007.“ The study of risks in the funds invested by Mutual funds in Infrastructure projects in comparison with industrial projects” International conference on Managerial issues in the globalized era, Sree Amman institute of management and research, Erode.
26. Preethi.M.2007. “The study and research into the factors affecting the success of women entrepreneurship in India”,International Conference on Global business strategy in Competitive Environment, Sai Ram Institute of Management Studies.Chennai.
27. Preethi.M.2005.“Country risk analysis and investment decision “National level FDP, IMER, Belgaum.