Dr. Uma K

Current Position: Assistant Professor, Department of Studies in commerce, Pooja Bhagavat Memorial Mahajana Education Centre, SBRR Mahajana First Grade College (Autonomous) (Affiliated to University of Mysore), Metagalli, MYSURU-570 016, Karnataka, INDIA.
Qualification: M. Com (Business Taxation), M.B.A (Finance), PGD in HRM, NET and Ph.D. (in the area of Marketing).
Teaching Experience: Teaching: 15 years, Research: 15 years, Industry: 7 years.
Courses Offered: Financial Management, Financial Accounting, Marketing Management, Business policy and Environment, Management of Nonprofit organization, International Accounting, Strategic Management, Retail Banking, Organizational Behaviors, International Business, Computer Applications in Commerce, Accounting for Manager, International Accounting, Corporate Governance, Goods and service taxes and Customs duty, Corporate Tax law and planning, Business Research Methodology, Employability Skills. Accounts for Tourism and Aviation Industry.
Current Research Interests: Conduct research in both pure and applied areas of commerce and business including international trade encompassing broad issues of marketing, finance, accounts, entrepreneurship, environment, human resource, taxation and economy. Periodically, areas of research are identified to reflect, fulfill and respond to the gaps created by rapidly changing business environment. The topics cut across various disciples giving opportunity for inter-disciplinary research. The faculty attempts to influence policies and practices as well as disseminate knowledge for the benefit of various stakeholders of society. The focus areas of research in the recent past include the following:
1.Consumer Behaviour in Online and Off-line Platforms, Retail Business, Marketing Communication, Service Quality, Digital Marketing, Consumer Ethnocentrism, CRM.
2.Sustainable Development, Sustainability, Green and Organic Products.
3.Global Financial System, Financial Derivatives and Risk Management, Strategic Finance, Financial Economics.
4.Advanced Economic Analysis, Monetary Theory & Practice, Transport Economics and Logistics, Quantitative Techniques for Economic Analysis, Demographic and Population Studies.
5.Employee Empowerment, Leadership, Conflict, Employer Branding, Green HRM, Emotional Intelligence, Work-Life Balance, Stress Management, Ethics.
6.Foreign Trade Policy Procedures & Documentation, International Trade & Banking, International Logistics, FDI.
7.Small Business & Entrepreneurial Skills, Entrepreneurship, Family Business, Banking, Insurance.
8.Data Mining, Soft Computing, Cloud Computing, Corporate governance, Financial Management and Organisational Behaviour, digital marketing, and e-commerce.
Doctoral Research: Doctoral research on “Marketing of Organic Products in Karnataka”, (2022). The marketing of organic products in Karnataka would involve a comprehensive study on various aspects related to the marketing of organic products in the state.
1. Introduction: Provide an overview of the organic agriculture industry in Karnataka. Discuss the significance and potential of organic products in the market.
2. Literature Review: Review existing studies and research conducted on the marketing of organic products. Analyze the current trends, challenges, and opportunities in the organic market.
3. Methodology: Explain the research design, data collection methods, and sample selection techniques. Identify the primary and secondary data sources used in the study.
4. Organic Farming Practices in Karnataka: by Farmers, Dealers and Consumers- Explore the common organic farming practices adopted by farmers in Karnataka. -Discuss the certification process and standards followed for organic products.
5. Market Analysis: Examine the market dynamics and consumer preferences for organic products. – Investigate the factors influencing consumer choices and their willingness to pay for organic products.
6. Marketing Strategies and Policy Analysis: Propose effective marketing strategies for promoting and selling organic products. – Explore marketing channels, branding, pricing, and communication strategies specific to organic products – Assess the government policies and regulations related to organic agriculture and marketing in Karnataka – Identify any gaps or areas for improvement in the current policy framework.
7. Conclusion and Recommendations: Summarize the findings of the research – Provide recommendations for stakeholders to enhance the marketing and consumption of organic products.
Research Experience: 15 years of Research Experience
PUBLICATIONS:
No of publications: Publication in ISSN-11, ISSN Abstract: 2, ISBN publications: 6, Book Edited: 1.
No. of Papers presented in National/International symposia/conferences: Total – 23
Conference: 11 / Seminar: 13.
Achievements/Awards:

Ph.D. awarded 2023 from Mysore University, Mysore, and the thesis wok entitled “Marketing of Organic Products in Karnataka”.
Talent Award from Karnataka Rajya Devanga Nowkaraa Sangha ®, Ravindra Kala ksetra, Bangalore, India. Held on 18th December 2022
Published articles in ISSN International Journals -11, ISSN articles Abstract -2, ISBN Journals -6 (From 2013 to 2023).

Membership in Professional Bodies:

Life Member of Mysore HR Forum (MHRF)

Workshop /Conference / Seminar/ FDP/Orientation/Summit/ Webinar/Attended: Total: 79 Seminar: 10 / Conference: 5/ Workshop: 15 / FDP: 8 / Orientation Programme: 1/ Webinar: 36 / Summit: 4.

RESEARCH PUBLICATION:

1. ISSN EDITED BOOK PUBLISHED:

Uma K, 2018, Edited a Book “Crisis in the Indian Banking Sector – Issues and Concerns – Edited Book, ISBN: 978-81-931150-6-0. Page No: 1-250.

2. RESEARCH PAPER PUBLISHED IN ISSN AND ISBN JOURNALS:

I Research Paper and Abstract Publication in ISSN:

Uma K, 2017. “A Conceptual Study on Green Marketing towards Organic Products”, International Journal of Management and Social Science Research Review, (www.ijmsrr.com), Peer Reviewed monthly journal, Listed & Indexed International Journal, UGC Approved journal, ISSN 2349 – 6738 (Print), ISSN -2349-6746 (Online), Vol-1, Issue–37, Page No:112-118.Impact Factor: 4.695.
Uma K, 2018. “A Study on Perception of Organic Farmers towards Organic Farming in Mandya District”, International Journal of Emerging Technologies and Innovative Research,(www.jetir.org), ISSN 2349-5162, Impact Factor–5.87, Ref No: JETIR. Paper ID: JETIR1806403, Registration ID: 183569, Volume 5, Issue 6, Page No: 113- 124.
Uma K, 2018. “An Analysis of Socio-Economic Background of Organic Farmers: A Study with special References to Mandya District”, International Interdisciplinary Research Journal, {Bi-Monthly}, (WWW.oiirj.org) Listed& Indexed International Journal, UGC Approved journal, ISRA: JIF, ISSN 2249-9598, -08, Issue-04, and Page No: 358-368.Impact Factor: 4.318
Uma K, 2018. “Impact of Indian Banking Crisis in Agricultural Sector with reference to Organic Farming”, Journal of Emerging Technologies and Innovative Research(JETIR),(International Open Access Journal) (www.jetir.org), UGC and ISSN approved Journal, Ref No: JETIR/E- ISSN – 2349-5162, Paper ID- JETIRG006025,VOL 5, Issue 10, Page No: 202-213. Impact Factor – 5.87
Uma K, 2018.”A Study on Marketing of Organic Products through Social Media Platform”, Journal of Emerging technologies and innovative research, (JETIR), International Open Access Journal, (www.jetir.org), ” in UGC and ISSN approved Journal, E-ISSN–2349-5162, Paper ID- JETIRO006001, VOL 5, Issue 12, Page No: 1- 13.Impact Factor–5.87.
Uma K, 2020. “A study on perception of consumers towards marketing of organic products in digital platform”, Studies in Indian Place Names, ISSN: 2394-3114, published on UGC and ISSN approved Journal in care listed, VOL No: 40, Issue No 60. Page No 3031- 3044.Impact Factor–6.3.
Uma K, 2020.“A study on women empowerment through sustainable organic farming”, Aegaeum Journal, an UG-CARE Approved group –II Journal, An ISO: 7021 – 2008, certified journal, ISSN: 0776-3808, http://aegaeum.com, Publisher Universite de liege, in Scopus, Paper ID: AGM.J-3861, Vol.8, Issue 8. Page No 1474- 1486.Impact Factor–6.3.
Uma K, 2020. “A Study on the Consumer Perception towards Online Shopping in the Digital Era – With Special reference to Mysore City”, Wesleyan journal of Research. ISSN: 0975 – 1386, published on UGC and ISSN approved Journal in care listed. Vol. 13, Issue No 4, Page. No. 109-115.Impact Factor– 6.5
Uma K, 2021. “A Study on Green Financing Pattern in the Banking Sector: A Case Study of Organic Farmers in Mandya District”. International Journal of Advance & Innovative Research, ISSN: 2394-7780/ 2322-0899, published on UGC and ISSN approved Journal in care listed. Vol 2, Issue No 5, Page No.135-144.Impact Factor–4.45.
Dr.Uma K, 2022. “An Empirical Study on Construction of Optimal Portfolio usingSharpe’s Single Index Model for Nifty 50 Stocks”. “Rabindra Bharati Journal of Philosophy”, UGC CARE Approved, Peer Reviewed and Referred, UGC Care Group- 1 Journal, ISSN: 0973-0087, Vol.: XXIII, No:24, 2022: Page No: 63-75.
Dr.Uma K, 2023. “A study on Exploratory factor Analysis of Personal Finance Management of Working Employees”. “YMER”, UGC CARE Approved, Peer Reviewed and Referred, UGC Care Group- II Journal, Scopus active, UGC care Approved, VOL No: 22, ISSUE No: 05, ISSN Number: 0044-0477. Page No: 63-75.1179-1200.Impact Factor: 5.7,

II. Abstract Published in ISSN:

Uma K, 2019. “A study on women empowerment through sustainable organic farming” “Green finance for sustainable development: challenges and opportunities”, ISSN: 978-93-5351-746-5, Published in Souvenir, pp. 40
Uma K, 2019.“A study on Hydroponic farming in Indian Scenario”.“Green finance for sustainable development: challenges and opportunities”. ISSN: 978-93-5351-746-5. Published in Souvenir, pp. 42

III Research Paper Publication in ISBN:

Uma K, 2013.“India’s pride top Ten Outstanding Transport Infrastructures”, “Infrastructure Development in India”, ISBN: 978-81-925763-1-2. pp. 55-63.
Uma K, 2017.“An Empirical Study on Consumer Awareness and Consumption Intention towards Organic Products”, “Managing Evolving trends of Indian economy – A new outlook”. ISBN: 978-81-935319-2-1. Pp.159-164
Uma K, 2018. “A Conceptual Study on Marketing Practices, Issues, Challenges and Future Prospectus of Organic Products”, “Infrastructure and Sustainable Development: Issues & Challenges”. ISBN: 978-81-927970-9-0. pp. 97-103.
Uma K, 2019, “Organic farming – A way towards sustainability”, in the Journal of “Green finance for sustainable development: challenges and opportunities”. ISBN: 978-81-940092-2-1. Pp.159-164
Uma K, 2019. “A study on Green Marketing Strategies – A tool to achieve sustainability”, “Journal of Emerging Perspectives on HR, Marketing & Finance”, ISBN: 978-93-5351-746-5. Pp.159-164
Uma K, 2020. “A study on Issues and Government support for the development of women entrepreneurs”. “Gender Sensitization: Equality and opportunities”, ISBN: 978-81-940092-2-1. Pp.1-122

3. RESEARACH PAPER PRESENTED:

Uma K 2011. “Importance of E-Marketing in Retail Sector”, in 2-days National Seminar on “Marketing Revolution Emerging Trends in Retail Marketing”, Organized by Department of Commerce, Vidyodaya Arts& Commerce First Grade College, T.Narasipura, India.
Uma K, 2012. “Management Education Trends, Issues, Challenges and Overcome of Challenges in India”. in 2-days State level Conference on “Achieving Organizational Excellence Through Business Education –Issues and Challenges”, Organized by IX Convention of Federation of Teachers Councils of Commerce and Management in Karnataka, University of Mysore, India.
Uma K, 2013, Presented a paper titled “India’s Pride Top Ten Outstanding Transport Infrastructure”, in 1-day UGC sponsored National level Seminar on “Infrastructure Development in India: Issues and Challenges”, Organized by Vijaya First Grade College, Pandavapura, Mysore district, India.
Uma K, 2013. “Impact of New Companies Act 2013 On Corporate Governance and CSR”, in 1-day National Level Seminar on “The Dawn of New Companies Act 2013: Challenges and Opportunities for Corporate Growth”, Organized by ST Francis DE sales College, Dept of Commerce and Management, Bangalore, India
Uma K, 2013. “Constraints of Rural Women Entrepreneurship in India”, in 2-days ICSSR Sponsored National Level Seminar on “Rural Women Entrepreneurship in India”, Organized by Davangere University, Dept. of Studies and Research in Commerce, Shivagangotri, Davangere, India.
Uma K, 2014. “Financial Inclusion through SHG’S – An Overview”, in 2-days ICSSR Sponsored National Conference on “Financial Inclusion for Sustainable Development“, Organized by K.S.O.U, Mukthagangotri, Mysore, India.
Uma K, 2015. “Knowledge Management a Management Tool-A critical review”, in 2-day State Level Seminar on “Contemporary Issues in Commerce”, Organized by Teresina College, P.G. Dept of Commerce, Mysore, India.
Uma K, 2015. “Role and Performance of Quality Health Care in India”, in 1-day UGC Sponsored National Seminar on “Health Insurance in India-Issues and Challenges”, Organized by J.S.S College for Women, Dept of Commerce, Mysore, India
Uma K, 2015. “Motivation of Micro Finance for Development of Rural Entrepreneurship”, in 2-day UGC Sponsored National Conference on “Micro Finance in India Emerging Issues and Challenges”, Organized by Shanthi Arts, Science and Commerce College, Malavalli, Mandya district, India.
Uma K, 2015. “H R Trends & Challenges”, in 1-day national conference on “Issues and Challenges of commerce and Management”, organized by St. Claret College, Bangalore,India.
Uma K, 2017.“An Empirical study on consumer awareness and consumption intention towards organic products”, in 2-days National Conference on “Managing Evolving trends of Indian economy – A new outlook”, Organized by Tumkur University, Tumkur, India.
Uma K, 2018. “A Conceptual Study on Marketing Practices, Issues, Challenges and Future Prospectus of Organic Products”, in 1-day National Conference on “Infrastructure and Sustainable Development: Issues & Challenges”, Organized by Basudev Somani College, Mysuru,India.
13. Uma K, 2018. “A study on marketing strategies towards organic products”, in 1-day, National seminar on “New Horizons and Innovations in Business and Management”, Organized by Maharani’s Women’s Commerce and Management College, Mysuru, India
Uma K, 2018. “Impact of Indian banking crisis in Agricultural sector with reference to organic farming”, in 1-day, National seminar on “Crisis in the Indian banking Sector- Issues and Concerns”, Organized by Pooja Bhagavat Memorial Mahajana Education Centre, SBRR Mahajana First Grade College PG-Wing, Mysuru, India
Uma K, 2018. “A study on Marketing of Organic products through Social Media Platform”, 2-days, National conference on “Tourism and the Digital Transformation”, Organized by Dept. of Tourism Govt. of Karnataka & Pooja Bhagavat Memorial Mahajana Education Centre, SBRR Mahajana First Grade College PG-Wing, Mysuru, India.
Uma K, 2019. “Organic farming – A way towards sustainability”, in1-day national Seminar on “Green finance for sustainable development: challenges and opportunities”, Organized by Vidyavardhaka First Grade College PG Centre, Mysuru, India.
Uma K, 2019. “A study on Green Marketing Strategies – A tool to achieve sustainability”, in 1-day national seminar on “Emerging Perspectives on HR, Marketing & Finance”, Organized by Maharani’s women’s commerce and Management College, Paduvarahalli, Mysore, India.
Uma K, 2019. “A study on women empowerment through sustainable organic farming”, in 3–days 12thNational Women Science Congress Conference on “Vijnana Nele- Souvenir”, Organized by Matruvedike (Women Scientists Forum), (Swadeshi VijnanaAndolana –Karnataka and SBRR Mahajana First grade college, Post Graduate wing, PBMMEC, Mysore, India.
Uma K, 2019. “A study on Hydroponic farming in Indian Scenario”, in 3-days 12th National Women Science Congress Conference on “Vijnana Nele- Souvenir”, Organized by Matruvedike (Women Scientists Forum), (Swadeshi VijnanaAndolana –Karnataka and SBRR Mahajana First grade college, Post Graduate wing, PBMMEC, Mysore, India.
Uma K, 2020. “A study on Issues and Government support for the development of women entrepreneurs”, in 1-day national level seminar on “Gender Sensitization: Equality and opportunities”, Organized by Maharani’s women commerce and Management College, Mysore, India.
Uma K, 2020. “A study on perception of consumers towards marketing of organic products in digital platform”, in 1-day International National Conference on “Redefining human resources & Marketing management perspectives”, Organized by Department of Commerce, school of commerce, Jain (Deemed –to –be University) JGI knowledge campus, UGC and ISSN approved Journal in care listed, Bengaluru, India.
Uma K, 2020. “A Study on the green financing pattern in the Banking sector: A case study of Organic farmers in Mandya District”, in1-day National seminar, Organized by Department of M.com, ATNCC and KMA institute of PG studies, and Acharya Tulsi national College of Commerce, Shivamogga, India
Dr.Uma K, 2022. “A Study on Digital transformation of E-CRM in Service Marketing”, in the 1-day National level seminar, “Emerging Business Trends: Opportunities and Challenges”, Organized by The Department of Post Graduate studies and Research in Commerce, Kuvempu University, Jnanasahyadri, Shaankarghatta, India.

OTHER ACADEMIC ACTIVITY:

Dr.Uma K, 2022. BoS, Member of PG Department of Commerce, SBRR Mahajana First Grade College, (Autonomous), Mysore.
Dr.Uma K, 2022BoE, Member of PG Department of Commerce, SBRR Mahajana First Grade College, Mysore
Uma K, 2019. Serving as an Organizing Committee Member in Two days 12th National Women’s Science Congress, organized by Pooja Bhagavat Mahajana education Centre, post graduate wing of SBRR Mahajana first Grade College, Mysore, India

EXTRA CURRICULUM ACTIVITIES

a) Yoga in May 2019

1. Uma K, 2019. Participated in 1-day international yoga Programme, Organized by Department of Tourism & Hospitality Management, Pooja Bhagavat Mahajana education centre, post graduate wing of SBRR Mahajana first grade college, Mysuru, India.

b) Start-up Boot –camp in May 2019 to April 2020

2. Uma K, 2019. Participated in 1-day state level E-step start-up Boot-Camp, Organized by K-Tech Innovation Hub NAIN Centre at Pooja Bhagavat Mahajana education centre, post graduate wing Mysuru, India.

Our Team

Other Members